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Free white paper: From Web to Store To Digital in Store

With the rise of SoLoMo (Social Local Mobile), the Web to Store trend is increasingly seen as a winning strategy for brands owing physical outlets . The goal is to provide your audience apps facilitating their visit in stores. Indeed, the rate of conversion in outlets are higher than those of digital retail sites. To increase customer loyalty, it is recommended to use digital in stores thanks to connected devices. With all these techniques you will provide an outstanding experience for visitors in order to change them into customers and improve their loyalty. This white paper redefines the principles of Web to Store and Digital in store. You will find descriptions and concrete examples as well as techniques and best practices to create an effective bridge between your online contact points and your physical outlets . Download the White Paper « From Web to Store To Digital in Store »...

Posted by on Oct 16, 2013

How to create a successful quiz app

Using an app for your quiz is a really good way to start engaging with your fanbase, on Facebook or elsewhere (blog, website, mobile application). There are some good practices to follow if you want your brand to shine through your quiz or make sour That Will Get your hearing your message. 1) Don’t ask too many questions Between a visit on your quiz app and an entrant registration, there is only one stair. Don’t make it a stairway. Your quiz must recquire just a few seconds to be completed. Entrants attention is volatile, so take care not to bother them with too many (or too difficult) questions : ask 3-5 questions with easy to find (or obvious) answers. 2) Ask questions about your activity Be consistent with your business. If you sell wine, why ask questions about the history of surfing? To make entrants remember you, do not mix the signals and stay focused on a single theme. Nothing prevents you from asking questions about your brand, its history, its values, its culture, its activity, its products or services. 3) Give hints A picture will illustrate your question. Better yet, a (not too long) video will make your application more dynamic and engaging. Result: your message spreads better. Your can consider music too, participants test their culture and it is now very easy to add music samples to a quiz thanks to Deezer. Kontestapp allows you to add all this content into your quiz apps. A hint as a link will allow you to generate visits on your website. Participants will look for the answers and learn more about you and what you do. To conclude there are 3 points to remember: simplicity, consistency and dynamism. Test your...

Posted by on Oct 1, 2013

How to change a tab image on a Facebook fanpage

[Update 08/01/2014] On your Facebook page, you have two areas where you can see your apps: – the menu on the top of the page – the « APPS » section on the sidebar Manage the tabs order On the top menu, Apps tabs are generally hidden under « More ». To place an app directly on the visible part of the menu, you just have to click on « More », then on « Manage tabs » and to reorder the tab with your apps on top of the list. On the left sidebar, you can also manage the order of your sections so your APP section can be more visible. In order to do so, you have the possibility to click on « Manage sections » button which is present on each section and to reorder the sections as you want. Change the image When you install an app on your business page, the tab image is a default one. Fortunately, you can customize it with your own tab image, matching your brands values and more eye-catching for visitors. Here is how to change a Facebook app tab image on a fanpage: – Go on « Settings » – Click on « APPS » tab – Select the app you want to change and click on « Edit settings » – Click on « Change » custom tab image Don’t forget that the size of this tab image is 111*74 px. Moreover, you can customize the cover of your Facebook page to let your fans know about the existence of this application. Use an arrow and a call to action in order to guide...

Posted by on Sep 17, 2013

How to delete an app tab from a Facebook fanpage

You lauched a new contest app on Facebook a few weeks ago and your campaign is now over. Now you need to delete the app tab from your Facebook fanpage to make some space. In this video, you will learn how to delete an app tab from a Facebook fanpage, it works for contest apps and for any other kind of app: As you can see, it’s done in just a few...

Posted by on Sep 17, 2013

How to clear the cache of your browser

When you are on the web, your brower keep in memory the graphic elements of the websites your visit and the apps you use. That is called cache. It helps your brower to load them more quickly during your next visits. For example, when you create a contest app, you need to change its design several times in a row until it matches perfectly what you expect. You browser will keep it in cache, and sometimes, you will not be able to see the changes immediately. In this video, we explein how to clear your browser’s cache for you to see the changes you make in your apps design. To clear any browser’s cache, you can use this cool keyboard shortcut: Windows : Ctrl + Shift + Del Mac : Cmd + Shift + Backspace Then you just need to tick « Clear the cache » and choose « from the beginning ». After a few seconds, you have to refresh your page or app using F5 to see all the changes you just made. Easy, isn’t...

Posted by on Sep 17, 2013

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