Free resource: Millesima set up a contest which targets wine lovers
We have just published a new Case Study in the Resources page of the site: the « Millesima Case study ».
Millesima, the specialist of “Grands Crus Classés” and champagne, asked Kontest to set up a sweepstake for the promotion of the event “Le week-end des Grands Crus 2013”. Millesima wanted to create a contest that can gather wine experts and amateurs around this passion.
They chose a Quizz for testing the wine knowledges of the players. This Quizz acted like a natural filter on this target and allowed to raise awarness about the UGCB event. With this Quizz, the brand reached its goal to touch a qualified audience.
Millesima uses the perfect combo that has guaranteed the success of its sweepstake: premium quality prizes (120 bottles of Grands crus and coupons) and a good communication on media and social networks that has provided a great visibility to the game.
What are the results of this operation? Find it now by reading our Case Study !