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The Skill Game : the new fun and addictive game perfect for Christmas

An innovative game We are launching this month a brand new game perfect for campaigns the Holidays season : the Skill Game. The principle is very simple: the participant must hit the target with a shot -you choose how many times it should be done -while avoiding a moving obstacle in order to participate in a draw. This original game is guaranteed to amuse young and old alike. The participant is challenged and must pay attention to the accuracy of their shots, reach the minimum number of shots and avoid the obstacle which he must anticipate all movements. Totally immersed in the world created by your brand, entrants will enjoy this game and have fun. With this new advergame, brands are able to give their fans an unique experience, more interactive and less intrusive than a traditional advertising campaign or emailing. To access the draw, the player meet a challenge : to reach the number of shots required to be qualified. The presence of an obstacle makes the game even more addictive! It is possible to change the visual of the game while it is online. The game can evolve over time in terms of the visual environment but also to levels of difficulty. This kind of game can also become viral since it can be shared via social networks or email. Totally customizable With this game, the possibilities in terms of customization are endless for brands. It is therefore possible to integrate visual elements of a communication campaign predefined or to imagine a game in accordance with the season (Christmas, Valentine’s Day, Easter …). The presence or absence of the moving obstacle is configurable, as well as the weight and speed of the projectile. Both elements will make...

Posted by on Nov 13, 2014

7 official rules to run a successful Pinterest Contest

Pinterest is :     70 millions of users about 5 millions of pins everyday 80% of users are women 500 000 brand’s accounts about 14.2 min spent on each visit     Sources: 2013, Expandedramblings.com Pinterest is a place full of inspiration for all users and a self-service window for brands. On Pinterest, the most important is the visual content! Brands have to take care of the presentation of their products/services to generate pins and repins. How to interact with your audience on Pinterest? Express your interest Showing great pictures is essential, but it is not enough. To create engagement with your brand you have to interact with your audience. You could easily do it by liking, posting a comment, pining or repining targeted user content. They will see how interested you are and they will go see your board to pin in return their favourite content. It’s a win-win! Try the Pinterest Contest You also could launch a Pinterest Contest: try the new Kontest app, the Pinterest contest. Ask your audience to participate by submitting their favourite pin and choose a vote system to determine the winner. During the Fashion Week ask your audience to pin looks of the next season! Try our fake contest Pin your style » Or celebrate the gastronomy – on September the 26, 27 and 28 in France – by opening a Pinterest Contest of the best culinary pic! Warning! You have to follow all Pinterest guidelines… Pinterest promotion guidelines You can’t create a Pinterest contest without reading first the Pinterest Guidelines for promotion. There are a lot of rules that you have to follow to avoid Pinterest sanctions.   To start, be careful not to suggest that Pinterest endorse or is...

Posted by on Sep 18, 2014

App of the month : the Scratchcard Game

This summer, you will scratch… Not because of mosquito bites… But because of the app of the month: the Scratchcard Game! The scratchcard game If you are looking for a simple and funny game to animate your community during summer, we are releasing this July the Scratchcard Game. This improved version of the Instant Win will enable you to add some interactivity to your games. With this simple game play mechanic you will be able to collect relevant data to use within your future marketing campaigns. Find more about the Scratchcard Game »   A game at your image The Scratchcard game will allow you to : take advantage of the multichannel feature to offer a funny and interactive game experience to your audience. use your creativity by entirely customizing your game: the background, the overlay and the coin picture! surprise your audience by hiding prizes behind the picture to scratch. create a game that looks like you : choose themes and textures that reflect your brand image. If you work for cosmetics, such as in the exemple above, you could ask users to remove the make up to find out whether they are winning or loosing. This summer, why don’t you ask your fans to dig up treasures hidden under the beach sand for exemple? determine your winning times for each prize and generate some traffic in your stores during these time frames. Learn more about winning times » It’s your turn to create your own Scratchcard...

Posted by on Juil 21, 2014

Contest app of the month: Personality Test

We are creating a brand new monthly event to give you a regular dose of inspiration. Each month, we will give examples of promotions designed ​​by our teams with the contest applications available on Kontest. At your request, we can use themes we created and customize them to suit your needs. September is dedicated to the Personality Test. The gameplay is the following: after answering several questions, participants get to read a definition of their personality. This is what you can find in many magazine for example. Here are 3 examples of contests for this month: A contest in the sector of home design: participants must choose the decorations they like the most. Try the contest app » In the travel industry, two promotions: the first allows you to give participants recommandations about places they should go according to what they like. Try the contest app » The second one reveals their adventurer profile according to their life habits. Try the contest app » Find all these examples of contest apps and many others by signing up to Kontest and visiting our inspiration page. Next month we will give you 3 new examples of contest apps available on Kontest. Stay...

Posted by on Sep 10, 2013

Feedbacks from Heaven

Pierre Binet, Community Manager at Heaven agency used our platform Kontest to create contests in order to recruit and engage new fans within the Microsoft community. We asked him some questions, here are his answers: For what reasons did you hold a contest? To extend the type of animation offered to the community of the fan page. This will keep the fans’ interest and attract new ones by offering attractive prizes. And also to gain a little visibility of the Facebook page. What were your goals? We wanted to increase the number of fans on the page where we held the competition and increase the visibility thanks to the viral application. Did you reach them? It is hard to say: we can hardly expect an accurate result, especially in terms of investments and gain of new fans (too many parameters come into play: the contest period, the duration, the number of fans on the page, the prizes, etc..), we can not have a specific goal in terms of new fans. How did you advertise about your contest? We advertised about the contest through various posts on other Facebook pages within the same universe. Therefore the fans were potentially interested in the prizes. We also used Twitter. Why did you use Kontest? Simplicity and speed of set up and management before, during and after the competition. The team is also very reactive to answer questions that you may have. We previously used another application for a contest from another provider but different issues faced during the contest led us to try other tools. Will you hold other contests in the future? Absolutely. Although, we don’t want to abuse for not turning the fan page into a « contest page », it is...

Posted by on Juin 10, 2011