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A better experience for a greater performance

Brands who want to develop their presence on the web have to think of their user experience. This concept is deeply bounded with the psychology of the human being. It measures the pleasure and the feeling before and after its navigation on an interface. The User Experience (UX) begins with the study of the needs, habits and difficulties of the user. The brand have to think of all these assets to build its strategy and the design of its interface to positively connect with his visitor. A recent study showed that companies that make big investment in user experience obtain a return that was three times higher on average. A great user experience will win the trust of the user. This will have a positive effect on the number of participations of a promotional application and on the sales of an ecommerce website. To improve the web surfing comfort, brands need to work on : interface clarity, the simplicity of the use, the responsiveness of the interactions and the quality of contents. « Focus on the user, the rest will follow. » Extract from the Google Manifest Google offers tools to improve the user experience The UX is essential in every stage of the elaboration of a project, from the content strategy to the building of the visual interface. This interface is the first thing that a user will see so it can be neglected! The design facilitates the readibility of the informations and improve ergonomics. To stick to the current trends in web design, Google recently introduced the Material Design: a visual language thought to maximize the ease of navigation and simplify the handling of applications. To be as intuitive as possible, it is directly inspired by materials...

Posted by on Oct 23, 2014

7 official rules to run a successful Pinterest Contest

Pinterest is :     70 millions of users about 5 millions of pins everyday 80% of users are women 500 000 brand’s accounts about 14.2 min spent on each visit     Sources: 2013, Expandedramblings.com Pinterest is a place full of inspiration for all users and a self-service window for brands. On Pinterest, the most important is the visual content! Brands have to take care of the presentation of their products/services to generate pins and repins. How to interact with your audience on Pinterest? Express your interest Showing great pictures is essential, but it is not enough. To create engagement with your brand you have to interact with your audience. You could easily do it by liking, posting a comment, pining or repining targeted user content. They will see how interested you are and they will go see your board to pin in return their favourite content. It’s a win-win! Try the Pinterest Contest You also could launch a Pinterest Contest: try the new Kontest app, the Pinterest contest. Ask your audience to participate by submitting their favourite pin and choose a vote system to determine the winner. During the Fashion Week ask your audience to pin looks of the next season! Try our fake contest Pin your style » Or celebrate the gastronomy – on September the 26, 27 and 28 in France – by opening a Pinterest Contest of the best culinary pic! Warning! You have to follow all Pinterest guidelines… Pinterest promotion guidelines You can’t create a Pinterest contest without reading first the Pinterest Guidelines for promotion. There are a lot of rules that you have to follow to avoid Pinterest sanctions.   To start, be careful not to suggest that Pinterest endorse or is...

Posted by on Sep 18, 2014

App of the month : the Scratchcard Game

This summer, you will scratch… Not because of mosquito bites… But because of the app of the month: the Scratchcard Game! The scratchcard game If you are looking for a simple and funny game to animate your community during summer, we are releasing this July the Scratchcard Game. This improved version of the Instant Win will enable you to add some interactivity to your games. With this simple game play mechanic you will be able to collect relevant data to use within your future marketing campaigns. Find more about the Scratchcard Game »   A game at your image The Scratchcard game will allow you to : take advantage of the multichannel feature to offer a funny and interactive game experience to your audience. use your creativity by entirely customizing your game: the background, the overlay and the coin picture! surprise your audience by hiding prizes behind the picture to scratch. create a game that looks like you : choose themes and textures that reflect your brand image. If you work for cosmetics, such as in the exemple above, you could ask users to remove the make up to find out whether they are winning or loosing. This summer, why don’t you ask your fans to dig up treasures hidden under the beach sand for exemple? determine your winning times for each prize and generate some traffic in your stores during these time frames. Learn more about winning times » It’s your turn to create your own Scratchcard...

Posted by on Juil 21, 2014

New plans now available at Kontest

As you know, we like to constantly improve our platform. We keep our promise to launch a new app every month, and we create resources to help you grow your business. With the Sales season coming, it’s arriving just in time! We have lowered the prices so you can afford to create the promotional application which will match your needs. You will find a transparent and comprehensible model with a fixed price, that can be adjusted to meet the needs of your campaign no matter how many fans or entrants you have. No strings attached so you can plan your marketing strategy as you wish all year long. See all features » Standard Plan The Standard plan is now at 49$ + 9$ per day. We lowered this price so that all of you can afford the standard features of our platform. You will have access to a large range of promotional applications. You now have the possibility to customize the text, the design and the url of your app. And you can also offer a real brand experience to your customers with the possibility to add rich media to your questions and/or prizes. The mandatory fan gate on your Facebook application will allow you to get more fans. Premium Plan It is time to test our Premium offer. With only 99$ + 29$ per day, you will have access to our 24 applications and all their features: white label, customized optin, social sharing, form, design and CSS. You can monitor in real-time the performance of your application thanks to 30 KPIs. We have developed a new feature: the mandatory fan gate on mobile devices. A necessary feature to optimize your marketing campaign in all channels. We apply these...

Posted by on Juin 26, 2014

New application : the Instagram contest!

Instagram, it’s 150 millions of users per month in the world and nearly 55 millions photos shared everyday (sept. 2013). According to the Global Web Index Report of January 2014, Instagram’s growth is faster than Facebook and Twitter. Its success is due to the nature of the content: capturing, leveraging and sharing the beauty of the moment through photos and videos with the ability to add filters. Brands begin to have a presence on Instagram and they don’t hesitate to use this network to affirm their visual identity. Nevertheless, most of them keep on using Instagram as a simple display case… The Instagram Contest This contest links the Instagram network power to the functionalities of the classic Photo contest. It will enable you to animate your audience on Instagram, but also on the other networks thanks to the multichannel function (Facebook, web and mobile devices). How does it works? The entrants must connect to their Instagram account to play. You can choose the participation mode: photo upload, video upload or both. If you have a consistent number of followers on Instagram, don’t hesitate to promote your game on your account. This application could enable you to transform these followers into qualified contacts. You will then have the possibility to get in touch with them via emailing campaigns or targeted advertising. In the Instagram contest, as in the Twitter game, you can use a key hashtag, that you can make mandatory or not, to use. If it is mandatory, only the images with the key hashtag would be displayed. Choose wisely your hashtag to take a full advantage of the viral potential of Instagram. You will then have to choose how to pick the winners: audience vote or jury choice. Summer...

Posted by on Mai 6, 2014

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