A better experience for a greater performance
Brands who want to develop their presence on the web have to think of their user experience. This concept is deeply bounded with the psychology of the human being. It measures the pleasure and the feeling before and after its navigation on an interface. The User Experience (UX) begins with the study of the needs, habits and difficulties of the user. The brand have to think of all these assets to build its strategy and the design of its interface to positively connect with his visitor. A recent study showed that companies that make big investment in user experience obtain a return that was three times higher on average. A great user experience will win the trust of the user. This will have a positive effect on the number of participations of a promotional application and on the sales of an ecommerce website. To improve the web surfing comfort, brands need to work on : interface clarity, the simplicity of the use, the responsiveness of the interactions and the quality of contents. « Focus on the user, the rest will follow. » Extract from the Google Manifest Google offers tools to improve the user experience The UX is essential in every stage of the elaboration of a project, from the content strategy to the building of the visual interface. This interface is the first thing that a user will see so it can be neglected! The design facilitates the readibility of the informations and improve ergonomics. To stick to the current trends in web design, Google recently introduced the Material Design: a visual language thought to maximize the ease of navigation and simplify the handling of applications. To be as intuitive as possible, it is directly inspired by materials...