For each new fan acquired on facebook, 20 more visits on your website
This is the assessment of a recent study published on the blog of Hitwise.
This study contributes to give a piece of answer to the often asked question : « What is the ROI made on Facebook ? » The underlying question is of course to know if investing in Facebook is profitable.
And it seems that each fan recruited on a Facebook Page brings 20 additional visits on your website in a one-year period.
This statistic is the result of the combination of both Hitwise and its partner Techlightenment databases. The two companies had recently decided to launch a new service allowing brands to acquire thousands of fan and then analyse their behaviour online.
Hitnews benchmarked the visits of the top 100 biggest retailers ranked in the two databases and compared them to the number of fan those brands had on their Facebook page. Finally, they looked at the propensity of the fans to look for their brand after they visited their Facebook Page.
This very interesting statistic seems to be enough to assert that maintaining and animating a Facebook Page is worth the investment.