People are talking about your fanpage on Facebook
Here is a new feature on your Facebook fanpage: besides the number of « Like » accumulated, an additional indicator appears. This is a counter called « Are talking about » preceded by a figure. This figure show the engagement of your fans toward your brand on Facebook. For each share, comment, « like » on a publication, check-in or tag, the counter gets additional unit. The number of fans is not important after all : the engagement of these fans is a much more relevant metric. This will push the brand to offer content with a viral potential corresponding to the target and highlight this content rather than recruiting new members without thinking.
Moreover, the statistics of your fan page, the « insights » will also be improved to give you more awareness on the impact of your various social actions and offer operations ever closer to your fans expectations.
Edit : Download the guide made by Facebook to help you to understand these new statistics.