What are the benefits of creating a contest?

One of the questions we often have to answer is:
« What are the benefits of creating a contest? »
Well, there are many.

First of all, a contest will cultivate a participatory dimension and unite your community around your product or your service while offering a fun experience to your users.

Moreover a contest allows you:

• To lead and unite the community
• To gain your customer loyalty
• To reach new leads
• To develop its traffic
• To boost sales
• To create brand awareness
• To have a presence on social networks and mobile

The statistics show that 51% of Internet users participate in a competition at least once a month. Source: Forrester Research – 2010