What are the benefits of creating a contest?
One of the questions we often have to answer is:
« What are the benefits of creating a contest? »
Well, there are many.
First of all, a contest will cultivate a participatory dimension and unite your community around your product or your service while offering a fun experience to your users.
Moreover a contest allows you:
- To lead and unite the community
- To gain your customer loyalty
- To reach new leads
- To develop its traffic
- To boost sales
- To create brand awareness
- To have a presence on social networks and mobile
The statistics show that 51% of Internet users participate in a competition at least once a month. Source: Forrester Research – 2010