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What are the benefits of creating a contest?

One of the questions we often have to answer is:
« What are the benefits of creating a contest? »
Well, there are many.

First of all, a contest will cultivate a participatory dimension and unite your community around your product or your service while offering a fun experience to your users.

Moreover a contest allows you:

  • To lead and unite the community
  • To gain your customer loyalty
  • To reach new leads
  • To develop its traffic
  • To boost sales
  • To create brand awareness
  • To have a presence on social networks and mobile

The statistics show that 51% of Internet users participate in a competition at least once a month. Source: Forrester Research – 2010