Free Resource : Tomtom set up an international photo contest

We just published a new Case Study ! You can find it on the platform Ressources page. This case study will show you how Tomtom created its promotion with Kontest and spread it in more than 14 countries.

To celebrate the Android App launch, the company set up a photo contest in which their fans had to dress up like a robot. This marketing operation was part of a full 360 campaign with the tagline «TomTom does the robot».

Then, A jury has been then gathered by the GPS brand to pick the four best photos and reward their authors.

Find out more about the contest creation, communication plan and results thanks to this case study !

If you have any question about building up a promotion for international pages, don’t hesitate to contact us.