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Why you should be on Google+ in 2014 ?

It is hard to follow all the Facebook changes… It never stop to evolve, though, we can be sure that one trend will always be the same: the reach decrease. However Facebook is maintaining its 1st position as a social network with 1,15 billion of active users (sources: Facebook sept. 2013). At the same time, Google+, which has been called for a long time the ghost network, is gaining strenght and try to impose its social networks. Released in 2011 as the direct competitor of Facebook, Google+ has been in the shadow for a long time. It is true,...

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Kontest is in the marketing technology landscape 2014 !

It seems to be a really great beginning of the year for Kontest, we have just learned that we are in the Marketing Landscape 2014 graphic! What is the marketing technology landscape? The marketing technology landscape is THE representation of the diversity of marketing technology solutions around the world. This study has been recently published in the famous US blog Venture Beat. As its author said, Scott Brinker, CTO of Ion Interactive, this graphic is a sample of all the marketing softwares available in the world. « It comes with one main caveat: this graphic is not comprehensive » It gathers...

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The Youtube Contest is now available !

Engage your community with the Youtube Contest The Youtube Contest is the new video contest application created by Kontest. It uses the new Youtube API and host automatically the videos on its platform. Animate your page and benefit from many advantages with this new Kontest app: The Youtube Contest will allow you to raise the engagement rate of your visitors. They will have to be creative to win the game. Proud of their creations, they will be more open to share them and talk about the game. We made the choice to use the new API Youtube to have...

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Don’t stop the party in 2014 with DareYa !

It’s never too late to wish you a Happy New Year ! At Kontest we love innovation and being early adopters when it is about gamification. That is why, we wanted to offer you this exclusive gift… If I tell you that you will soon want to kiss the ceiling, to dance like Michaël Jackson, to imitate a chicken… Don’t you believe me? Yet that will be the effect of the DareYa game, the first multi-touch game of dare designed by Kontest. With DareYa, get ready to impress your friends and colleagues! Be the first to test DareYa...

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Free resource: Millesima set up a contest which targets wine lovers

We have just published a new Case Study in the Resources page of the site: the « Millesima Case study ». Millesima, the specialist of “Grands Crus Classés” and champagne, asked Kontest to set up a sweepstake for the promotion of the event “Le week-end des Grands Crus 2013”. Millesima wanted to create a contest that can gather wine experts and amateurs around this passion. They chose a Quizz for testing the wine knowledges of the players. This Quizz acted like a natural filter on this target and allowed to raise awarness about the UGCB event. With this Quizz, the brand...

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