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3 tips to avoid the reach decline

It is not just a rumor, Facebook’s reach continues to decline… How can we avoid it? Facebook confirms its reach decline In a document published by Facebook for Businesses, Facebook confirms the decline of its reach. It explains that there are more contents that should be displayed in the News Feed than people are able to consume. So they decided to gradually decline the organic reach in order to put into lights posts that generates more actions from the users. 3 tips to avoid the reach decline 1/ Buy a Facebook campaign Facebook advises to use paid distribution on...

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A new kind of advertising: « The Native Advertising »

Why choose « Native Advertising » ? The user universe is saturated by advertising. Classic web ads (banners, square pop up, skin page, etc.) don’t always succeed in reaching the right target at he right time. The most intrusive ads (pre-roll, pops-ups) are more likely to annoy the user who would prefer to zap than to « bear » this ads. Brands prefer to choose innovating sizes, that are completely embeded in each site content. What is the « Native Advertising »? The « Native Advertising » is a non-intrusive ads which size and content are adapted to the user experience context. It is « natively » embeded to...

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3 Google + features to get new customers

A lot of marketers know perfectly how to use Facebook and Twitter, but few of them think about Google + when it comes to acquire new customers. Howewer, the social network really deserves our attention. Even if Google is still seeking its place on the market, Googlers already have imagined features which distinct Google + from other networks. Here are 3 of them : Create a Page for your Brand It has become a common practice to create a page for its brand on each social network. That said, Google + represents a huge advantage : improve your rank...

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3 Calendar Applications for Christmas!

We would like to present you 3 new applications to get your website or your Facebook Fan Page ready for christmas. Whether as an Advent calendar or a Countdown for the launch of a new product : This application is the perfect choice to grow and engage your fanbase and to create customer loyalty by rewarding your community every day! This application works exactly like the usual advent calendar. The entrants can open a window of the calendar every day and enter your contest. Kontest offers 3 different types of calendars: Sweepstake, Instant Win and finally Quiz. Sweepstake –...

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