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Free white paper: From Web to Store To Digital in Store

With the rise of SoLoMo (Social Local Mobile), the Web to Store trend is increasingly seen as a winning strategy for brands owing physical outlets . The goal is to provide your audience apps facilitating their visit in stores. Indeed, the rate of conversion in outlets are higher than those of digital retail sites. To increase customer loyalty, it is recommended to use digital in stores thanks to connected devices. With all these techniques you will provide an outstanding experience for visitors in order to change them into customers and improve their loyalty. This white paper redefines the principles...

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Free Resource : Tomtom set up an international photo contest

We just published a new Case Study ! You can find it on the platform Ressources page. This case study will show you how Tomtom created its promotion with Kontest and spread it in more than 14 countries. To celebrate the Android App launch, the company set up a photo contest in which their fans had to dress up like a robot. This marketing operation was part of a full 360 campaign with the tagline «TomTom does the robot». Then, A jury has been then gathered by the GPS brand to pick the four best photos and reward their...

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Kontest throws 150 players into a frenetic racing game

If you follow topics as digital marketing or social media, you may have heard about the event which took place last week in Lyon (France), Blend Conference. Kontest team was there to share its latest project : Plexio Back to the experiment with this video : An innovative and funny experiment Plexio was imagined as – a funny game which allows you to challenge your friends into a frenetic racing game – « We have always focused on brand’s needs with the aim to offer the best platform to create and spread promotions. With Plexio, our amibition grows up. We...

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How to create a successful quiz app

Using an app for your quiz is a really good way to start engaging with your fanbase, on Facebook or elsewhere (blog, website, mobile application). There are some good practices to follow if you want your brand to shine through your quiz or make sour That Will Get your hearing your message. 1) Don’t ask too many questions Between a visit on your quiz app and an entrant registration, there is only one stair. Don’t make it a stairway. Your quiz must recquire just a few seconds to be completed. Entrants attention is volatile, so take care not to...

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How to change a tab image on a Facebook fanpage

[Update 08/01/2014] On your Facebook page, you have two areas where you can see your apps: – the menu on the top of the page – the « APPS » section on the sidebar Manage the tabs order On the top menu, Apps tabs are generally hidden under « More ». To place an app directly on the visible part of the menu, you just have to click on « More », then on « Manage tabs » and to reorder the tab with your apps on top of the list. On the left sidebar, you can also manage the order of your sections so your APP...

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