If you need to make your web or mobile experience social, you definitely have to use the Facebook Platform. It has been created to help your business, increase traffic, deepen your customer’s engagement and improve monetization. Here is a PDF explaining how to use the social graph, how to integrate social into your website and how to measure the value of your Facebook strategy. Download « What Facebook Platform can do for your...
Update: Apparently this feature is not available anymore on Facebook. Brands often wonder how to perform specific manipulations on Facebook in particular concerning the management of their fan page. We will clarify two important and relevant issues faced by these brands. Turn a profile into a Fan page In the early days of Facebook, some brands have made the mistake of creating a Facebook profile to promote themselves instead of creating a dedicated fan page. The terms of Facebook state that a brand wishing to be on the social network has no other choice than to create a fan page. The site has developed a system allowing you to convert your Facebook profile page into a Fan page within a few steps. You just need to follow the migration process. This migration is permanent and irreversible, and only the profile pictures are transferred (updates will not). Good news! The friends of the profile will automatically become fans of the page. Thus, the brand will no longer be limited to the maximum 5000 friends set by Facebook, it will be allowed to have as many fans as possible. Merge several fan pages The merger is intended to brands wishing to group several fan pages promoting a single and same item. Moreover, the brand may retrieve the fans from unofficial page or « duplicated » pages. Thanks to to this form you can ask Facebook to merge up to 5 fan pages. You need to be the administrator of the page and the Authentic Representative. Then, the application is reviewed by Facebook which decides to merge the pages or not. Have you ever had to execute one of these manipulations? Was it efficient? Thanks to Kontest Create a great sweepstake and launch it...
Permission marketing allows a company to send information to a customer or prospect if it has his prior approval. This kind of marketing is closely connected with the principles of Opt-in and Opt-out particularly concerning e-mailing. By instance, when you complete a form on the web, you often have the possibility to tick a box allowing you to receive information from a brand or a website. Each country has its own regulation concerning permission marketing. In United States, boxes are already ticked when the user fill in a form : that is called Opt-out. On the contrary, in France, the boxes have to be unticked : that is called Opt-in. Thanks to Kontest, you are sure to respect the laws of many countries. Our platform adjusts itself automatically depending on the origin of the contest holder. To help you, here is an infography outlining Opt-in and Opt-out regulations all over the world. Enlarge the picture...
Following the requests of many of our users and customers, we decided to develop a programme specifically designed for the redistribution of contests made through our platform. This partner programme was created to reach the needs of web agencies, advertising agencies and design studios. Our goal is to provide a quick and efficient response to the lack of technical and time that web professionals are often faced with today. Who has never had to end the project of a client for the day before? Thanks to the Kontest Partner Programme, you will get discounts on your contests and many exclusive services: Documents and sales tools ready to use Custom Support for each of your Premium contest An exclusivity on our white papers A monthly newsletter on the news and a constant monitoring concerning social networks Case studies concerning contests on Facebook, the web and mobile phones. You would like to become one of the Kontest’s official Partners ? Visit the dedicated page and contact us. We will send you a booklet containing all the information you need in detail including pricing, membership conditions and contract...
The Platform Policy Checklist is a guide to reviewing your app’s features and functionality at the concept stage of development and just prior to launch. While the checklist is not an exhaustive list of the Facebook Platform Policies, it provides a quick “sanity check” to help ensure your app does not contain any easily-avoidable policy violations. Here is the checklist: Privacy App includes policy URL in the Developer App privacy field in order for Facebook to render a link to the privacy policy on the data permissions dialog. App includes its privacy policy on its canvas page or website. Data and Content App provides customer support for users by making it easy to contact them. App does not include data it has received from Facebook concerning a user in any advertising creative. App’s advertisements do not including any Platform integrations, including social plugins such as the Like button. If the app includes alcohol-related content, it uses the appropriate Facebook Demographic Restrictions. App does not promote or facilitate gambling, including without limitations, any online casino, sports book, bingo or poker. App on Facebook Page does not host media that plays automatically without user’s interaction. Social Channels App does not include advertisements or cross-promote other apps in content distributed through Facebook social channels. App does not reward or require to use Facebook social channels. App does not pre-fill the user_message parameter section of its Stream stories, unless the user has manually generated the content earlier in the workflow. App only uses the Feed form which gives the users the option to preview and customize their post. If yes, skip to Branding and functionality. App does not automatically post Stream stories on a user’s behalf and instead obtains consent by providing users...
