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How to boost sales over the holidays

The holidays will be here before you know it, and brands are already hard at work coming up with marketing plans for achieving maximum visibility during the holiday season. Their goal: originality and a high profile in order to boost sales during this critical period. This global peak period is THE time of year when every single brand must absolutely ramp up its marketing efforts. In 2014, 28 million French consumers selected or bought their holiday gifts online. According to this study, 7 online shoppers (people who had made an online purchase in the past) out of 10 bought...

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Kontest becomes a major player in Data Collection

As part of a major update of our marketing application platform, we announced today a partnership with Bime Analytics. With this change, Kontest becomes the first Data Collection Platform (DCP) in the market. A new mission: Organizing customer insight After 5 years of operation, with a first funding round in 2014 and a strategic partnership with Hootsuite that same year, Kontest is embarking on a new phase as it expands into the data collection market. Until now, Kontest was positioned as the developer of a platform for creating and distributing multichannel marketing promotions. Since Kontest was launched, its clients...

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The Skill Game : the new fun and addictive game perfect for Christmas

An innovative game We are launching this month a brand new game perfect for campaigns the Holidays season : the Skill Game. The principle is very simple: the participant must hit the target with a shot -you choose how many times it should be done -while avoiding a moving obstacle in order to participate in a draw. This original game is guaranteed to amuse young and old alike. The participant is challenged and must pay attention to the accuracy of their shots, reach the minimum number of shots and avoid the obstacle which he must anticipate all movements. Totally...

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A better experience for a greater performance

Brands who want to develop their presence on the web have to think of their user experience. This concept is deeply bounded with the psychology of the human being. It measures the pleasure and the feeling before and after its navigation on an interface. The User Experience (UX) begins with the study of the needs, habits and difficulties of the user. The brand have to think of all these assets to build its strategy and the design of its interface to positively connect with his visitor. A recent study showed that companies that make big investment in user experience...

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5 creative examples of Vine contests

Created about 2 years ago, Vine – the video application acquired by Twitter – is getting bigger everyday : more than 40 millions of users 5 Vines are shared every second on Twitter   (Sources : Vine Août 2013 and Infographic TAMBA) Brands are going to be using Vine more and more Why? Those Vines are shared 4 times more than similar videos on usual social networks. The 6 seconds limitation on Vine incentivize creativity and innovation. Brands benefit from the power of Vine’s network, and also of Twitter and Facebook’s -where the videos are mostly published. Vine is also a good way to...

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