For each new fan acquired on facebook, 20 more visits on your website

This is the assessment of a recent study published on the blog of Hitwise. This study contributes to give a piece of answer to the often asked question : « What is the ROI made on Facebook ? » The underlying question is of course to know if investing in Facebook is profitable. And it seems that each fan recruited on a Facebook Page brings 20 additional visits on your website in a one-year period. This statistic is the result of the combination of both Hitwise and its partner Techlightenment databases. The two companies had recently decided to launch a new service allowing brands to acquire thousands of fan and then analyse their behaviour online. Hitnews benchmarked the visits of the top 100 biggest retailers ranked in the two databases and compared them to the number of fan those brands had on their Facebook page. Finally, they looked at the propensity of the fans to look for their brand after they visited their Facebook Page. This very interesting statistic seems to be enough to assert that maintaining and animating a Facebook Page is worth the...

Posted by Arnaud Robin on Juin 24, 2011

Facebook social widgets timeline

Here is a very interesting infographic about the evolution of Facebook social plugins from 2008 to 2011. It includes the new Send button, the famous Like button, Facebook Comments and Facebook...

Posted by Arnaud Robin on Mai 4, 2011

Facebook best practice guide

Facebook confirms its willingness to help brands to optimize their use of the platform by publishing a Best Facebook Marketing Practice Guide. This document covers the basic principles for a successful marketing campaign on Facebook and how to achieve the main objectives that bind the brands on the social network. This guide is complete and include many concrete examples. You can also find a summary of the most useful links on Facebook at the end of the...

Posted by Arnaud Robin on Mai 4, 2011

Facebook « Send » button

Facebook keeps adding new features to its platform. The button « Like » celebrates its first year of existence and the social network introduces a brand new button: the « Send ». How this new button is working ? That’s very simple: the Like button allows you to reveal what you like to all your Facebook friends, while the Send button allows you to share content through private message or e-mail to friends and share content on the wall of a group you belong to. This button aims to replace the existing « E-mail to a friend ». According to Facebook, it’s the easiest way to share something with individuals or a group. Démonstration To share this post, just click on the button : You will be able to share a content with a person or group of people likely to be interested in this particular content. Moreover, the sharing will be much more targeted than it is with the Like button. A real opportunity for brands that can adapt their content but also generate engagement and conversion. You can install the Send button within a few minutes on your website by visiting the Facebook Developers platform. Furthermore, each click on the Send button and each URL shared in a comment or a private message will be added in the Like button...

Posted by Arnaud Robin on Avr 26, 2011

Facebook Studio : the most innovative campaigns on Facebook

Facebook just launched a brand new community site: Facebook Studio. Aimed at marketers and creative agencies, its purpose is to highlight the most innovative campaigns implemented on Facebook. Moreover, it is possible to comment on these campaigns, exchange ideas and provide techniques enabling agencies to create engaging promotions on the social network. Thanks to this new site, Facebook makes a step towards agencies, start a dialogue and advice them on how to effectively conduct a strategy of social communication. Indeed, the site is full of examples of successful campaigns carried on Facebook, all accompanied by explanatory videos, and highlights the most innovative of them. Each example comes with a « Like » button : examples with most reaction will be most emphasized on the site. Visit Facebook...

Posted by Arnaud Robin on Avr 21, 2011