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Tip #4: think about the design

It has been proved, people prefer beautiful things. Your contest will not escape this rule: the graphic appearance will be a good way to success, without overshadowing of course other criteria such as the prizes, advertising, etc… So treat your design, upload images in high definition, be creative. Similarly, showing the prizes in the skin is very visual and gives your participants an incentive to enter. Give a special place for your first prize, make it attractive. Match up the whole design (tabs color, bottom), use pleasant colors (no flashy colors, marrying well). Have a background color if one of your tabs (participation, earnings, etc.) has large variations. Include a simple editorial. Be powerful! Feel free to get some inspiration from other contests hosted by Kontest, some visuals are...

Posted by on Août 18, 2011

Tip #3 : Pay attention to your ending message

Our last update, Social Lover, brought among other things a very important function for our customers : the ending message. It is indeed very important in a contest to create interaction, from the beginning to the end of it. You can therefore customize your ending message depending on your target, but also include coupons, promo codes, etc. The only limit is your imagination. As a conclusion in a redaction, your ending message is your last chance to impress, or at least to affect your entrant. Make him want to discover your brand and go regularly on your fanpage. Again, don’t forget that your contest is just a part of a continouus marketing strategy, and that your ending message can announce the following events (others contests shortly, special operation on your website, lauching of a new product,...

Posted by on Août 4, 2011

New white paper : How to use Facebook social plugins?

You want to know everything about the use of social plugins and the Facebook Open Graph? Our new white paper will answer all your questions! Entitled « How to use Facebook social plugins?« , you will have all the information you need to understand the true potential of the social network. Through the definition of the Social Graph, the listing of each plugins and their functionality, the explanation of the tagging into website pages, this paper will satisfy your desire to discover a little-known aspect of Facebook. We hope that the brands will take awareness of the opportunities offered by this system. How to use Facebook social plugins? »18 pages – 1.5 Mo – pdf All comments are...

Posted by on Juil 25, 2011

Tip #2: Your participants have a limited patience

It is really important to think like a participant when you are preparing a contest. In addition to the attractive aspects (theme of your contest, prizes, etc.) which are very important, it is also imperative to take into account the number of questions and their complexity, in order not to discourage your participants. Questions : For both quiz and surveys, participants are invited to answer some questions (about the brand, about themselves). If the interactivity is reinforced, don’t exaggerate the number of questions and their complexity. Experience has shown us that a quizz including between 3 and 5 question was perfect to get a maximum of participation. Faced with the difficulty, the reaction of the entrants is quite easily predictable. Some of them will hang up, when a majority will let down. Don’t forget that you can display some clues to help them, and compensate the difficulty of the questions. Your clues can link to your website and make the participants looking for informations from your company without even knowing it. Participation form In the same way that for questions, be careful not to overcharge the participation form. Obtaining a qualified database is very important (often the major objective), but you will discourage your participants if your form is too long, or looks too inquisitive. Ask mainly shorts questions, and why not a long one. Be also careful to the construction of the questions of a private nature. Our other tips : Tip #1 : Communicate efficiently on your contest Another tip next week...

Posted by on Juil 21, 2011

The Kontest tip of the week #1

In order to help you to manage your contests day by day, we decided to start a new category named “The Kontest tip of the week” on the blog. We hope those tips will help you during the realisation of your contest, but also in the development of your social media marketing strategy. Tip #1 : Communicate efficiently on your contest You just launched your contest and you certainly hope a maximum of people will participate. Don’t hesitate to use every mean at your disposal to increase the amount of participation. The multi-channel is once again one of the most efficients technic allowing you to optimize your ROI. Use your email database YoYou already got an email database that you use for marketing purpose? It’s the perfect time to use it. Send a newsletter to your community to inform it about your contest. On the one hand you will target people who are really interested by your brand and on the other hand you will be able to quailify them by matching up your existing base to the one generated by the contest. Spread the word on your website Your community has not systematically subscribed to your newsletter but perhaps visits your website. You can add an insert to invite your visitors to participate to your contest. You can also create a dedicated page and display it to make it inevitable. If you have a blog, you can write a post explaining the reasons bringing you to hold a contest and thanking the participants to come. Don’t forget to speak about the prizes you offer and make it sound attractive. User the power of the social network In addition to the buzz that will be generated by the participations...

Posted by on Juil 14, 2011

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