Here is our white paper about what the best practices are when you create a contest on Facebook: « 10 tips for running successful competition on Facebook ». We hope to answer the most recurring questions on the subject and inform you as best as possible about holding your first contest on Facebook. 10 tips for running successful competition on Facebook19 pages – 729 ko –...
QR Codes are 2D barcode, invented in Japan in the 90s, composed of small black and white squares. They allow you to link a content from the internet on a traditional media: magazine, poster, flyer, postcard, etc… They are able to store more information than a 1D barcode. How to read a QR Code? To use them, you must carry a smartphone or a camera phone and an application for barcodes recognition. Then, you just have to scan the QR code to view its contents. We recommend MobileTag which is a free app available for iPhone, Android, Blackberry, Windows Mobile and Nokia. You can download it from your mobile thanks to this link : m.mobiletag.com The different uses of the QR Code Today you can mainly find them in magazines and posters for marketing purposes. For instance, thanks to Qr Codes you can dial a phone number automatically, display your location on a map, open an audio file or “like” a Facebook page. However they are increasingly used in our daily lives and sometimes in a very creative way. Having QR Codes on several medias allows you to be where your community is. Kontest and the QR Codes It makes sense for us to offer a QR code to promote your contest. Once your competition is created, you can find a barcode generated automatically allowing you to diffuse it as you like. Try it on your mobile phone...
[box_info]Tip: Share your page with shortened Facebook URLs.Ex : FB.me/Starbucks[/box_info] Entertain the fans you already have First, it is important to make your page lively and interactive by updating it regularly. Encourage your fans to join the discussion,to answer your articles or simply to « Like » them. When there is interaction, it will appear in the news feed of the person in question. It is an effective way to attract this fan’s friends. It may also be worthwhile to organize regular events with fans: special discounts, parties … or contests! 😀 It is a very effective way to enliven the community. People love contests and it is easy to catch their attention through entertainment. Fans will not hesitate to talk about your contest or to recommend your page. Promote your fan page You already have a website or a blog? Install a Facebook widget. Pick your fans up where they already are: on your site. You can also add a link to your Facebook page from your email signature, at the end of your newsletter or – even better – in your email confirmation. A new prospect has just subscribed to your newsletter? Then show him your Facebook page! Finally, remember your profiles on other social networks (Twitter, for example). Make a nice landing page As you may know, Facebook fan pages have multiple tabs. By default, the tab « Wall » will appear first. However, there is huge potential in custom tabs. For example, your new visitors can land on a contest tab, and click on « Like » to participate. This will encourage curious people to become fans of your...
One of the questions we often have to answer is: « What are the benefits of creating a contest? » Well, there are many. First of all, a contest will cultivate a participatory dimension and unite your community around your product or your service while offering a fun experience to your users. Moreover a contest allows you: To lead and unite the community To gain your customer loyalty To reach new leads To develop its traffic To boost sales To create brand awareness To have a presence on social networks and mobile The statistics show that 51% of Internet users participate in a competition at least once a month. Source: Forrester Research –...
It is no secret that the best way to build a Facebook fan page attractive, without having to reach into the code, is to use dedicated applications. Here’s our top 8 of the best applications for your Facebook fan page: 8. Youtube Channel Allow to include videos from a specific brand or company Youtube channel. > Install this application on your fan page > See an example on Jay-Z fan page. 7. More Extended Info This application allows you to easily add more information about your company or your product. More complete than the basic “info” tab. > Install this application on your fan page > See an example on a fan page. 6. Poll This application is useful if you want to quickly get feedback from your fans. > Install this application on your fan page > See an example on Kriisiis.fr fan page. 5. Filesharing If you want users to have the ability to download of several files or pdf. > Install this application on your fan page > See an example on Wendy’s fan page. 4. Avis Collect reviews about a movie or a product directly to a a fan page tab. Stars and comments, it has everything. > Install this application on your fan page > See an example on a fan page. 3. Boosket With Boosket you can now add a selection of your eShop in a tab of your fan page! > Install Boosket.com on your fan page > See an example on the Archiduchesse fan page 2. Contact Form Display a contact form on your Facebook page for customer support or to be sure not to miss a business proposition! > Install this application on your fan page > See an example...
