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Why you should buy ads on Facebook

As we tell our clients, a successful contest starts with a good communication. An e-mailing campaign is a minimum, as you make your already established base of customers participate, but you can also invest into advertisements in order to attract more participants. With affordable costs and precises targeting possibilities, Facebook Ads proves to be a good solution of promotion, especially if you plan to hold your contest on this social network. Access Facebook Ads with this following URL: Facebook.com/advertising. Link an ad to your Facebook Fan Page First thing when you create your ad: you can link it directly to one of the Fan pages you manage, or to a external URL (your website, for instance). When you link your ad to a Fan Page, you have the choice between a sponsored story and a Facebook ad. The sponsored story will highlight the publication mentionning your brand. The Facebook Ad as for it is a simple advertising message visible on the usual display zone located on the right of the newsfeed. Target your Facebook Ads Facebook offers you a lot of targeting possibilities: demography (age, gender), interests, Facebook connection (target users who are not already fan of your page), and other advanced options (marrital situation, languages, etc.). You have therefore the tools to realize an efficient advertisement only displayed to the concerned people. Which budget? Last step, your budget : You can define a maximum amount per day, or for the total duration of you campaign. Facebook will also give you with a cost per clic. You can increase or decrease this amount but the visibility of your ad on Facebook will depend on it. So be cautious with its calculation or leave it to Facebook. Facebook Ads has...

Posted by on Juin 1, 2011

Turn a profile into a Fan page or merge several fan pages on Facebook

Update: Apparently this feature is not available anymore on Facebook. Brands often wonder how to perform specific manipulations on Facebook in particular concerning the management of their fan page. We will clarify two important and relevant issues faced by these brands. Turn a profile into a Fan page In the early days of Facebook, some brands have made ​​the mistake of creating a Facebook profile to promote themselves instead of creating a dedicated fan page. The terms of Facebook state that a brand wishing to be on the social network has no other choice than to create a fan page. The site has developed a system allowing you to convert your Facebook profile page into a Fan page within a few steps. You just need to follow the migration process. This migration is permanent and irreversible, and only the profile pictures are transferred (updates will not). Good news! The friends of the profile will automatically become fans of the page. Thus, the brand will no longer be limited to the maximum 5000 friends set by Facebook, it will be allowed to have as many fans as possible. Merge several fan pages The merger is intended to brands wishing to group several fan pages promoting a single and same item. Moreover, the brand may retrieve the fans from unofficial page or « duplicated » pages. Thanks to to this form you can ask Facebook to merge up to 5 fan pages. You need to be the administrator of the page and the Authentic Representative. Then, the application is reviewed by Facebook which decides to merge the pages or not. Have you ever had to execute one of these manipulations? Was it efficient? Thanks to Kontest Create a great sweepstake and launch it...

Posted by on Avr 18, 2011

Opt-in and opt-out regulations all over the world

Permission marketing allows a company to send information to a customer or prospect if it has his prior approval. This kind of marketing is closely connected with the principles of Opt-in and Opt-out particularly concerning e-mailing. By instance, when you complete a form on the web, you often have the possibility to tick a box allowing you to receive information from a brand or a website. Each country has its own regulation concerning permission marketing. In United States, boxes are already ticked when the user fill in a form : that is called Opt-out. On the contrary, in France, the boxes have to be unticked : that is called Opt-in. Thanks to Kontest, you are sure to respect the laws of many countries. Our platform adjusts itself automatically depending on the origin of the contest holder. To help you, here is an infography outlining Opt-in and Opt-out regulations all over the world. Enlarge the picture...

Posted by on Avr 12, 2011

[PDF] 10 tips for building an effective community on Facebook

We have released our new white paper about the new Facebook Fan pages!! « 10 tips for building an effective community on Facebook,  » is available immediately and for free: 10 tips for building an effective community on Facebook »17 pages – 1.2 Mo – pdf This white paper aims to give you advices about the animation of your community and teach you the preactices to gain your fans’ loyalty. You’ll also find the latest news about the Facebook fan pages. We hope you will better understand issues related to managing your community. Have a nice time! Another Kontest’s white paper: 10 tips for running successful competition on Facebook19 pages – 729 ko –...

Posted by on Mar 17, 2011

Contests on Facebook : reminder of the rules

A couple of months ago, Facebook changed its rules relating to contests in order to simplify them and make them accessible to all. However, some important points remain, that’s why we decided to do a quick recap of the things you should know. Also, you can download our white paper: 10 tips for running successful competition on Facebook 19 pages – 729 ko – pdf The 6 rules you need to remember: 1. You must indicate that Facebook is not the organizer of the contest You must quote: « This promotion is not supported or sponsored by Facebook. The information you provide will be furnished to [recipient(s) of information] and not to Facebook. The information you provide will only be used for [what you intend to do with the information provided by the user]. » You need to precise in the rules of the contest that Facebook does not handle the competition and can not be held responsible if something goes wrong. You can not reach your fans directly on their Facebook walls or emails about the competition: by instance you can not notify the winners of a contest through Facebook messages, instant chat feature or publications on users profiles or fan pages. [box_info]Note: By using Kontest, you are sure to fully follow the rules imposed by Facebook![/box_info] 2. You must create a link to your “Privacy policy” The purpose of this page is to define the nature of the collected information and its future use. It also helps to indicate how to allow the user to rectify the personal data collected on him. 3. The prizes can not be dangerous or highly legislated products Firearms, alcohol, tobacco, medicine, fuel, gambling or dairy products are forbidden. 4. You can...

Posted by on Mar 14, 2011

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