Facebook confirms its willingness to help brands to optimize their use of the platform by publishing a Best Facebook Marketing Practice Guide. This document covers the basic principles for a successful marketing campaign on Facebook and how to achieve the main objectives that bind the brands on the social network. This guide is complete and include many concrete examples. You can also find a summary of the most useful links on Facebook at the end of the...
Facebook keeps adding new features to its platform. The button « Like » celebrates its first year of existence and the social network introduces a brand new button: the « Send ». How this new button is working ? That’s very simple: the Like button allows you to reveal what you like to all your Facebook friends, while the Send button allows you to share content through private message or e-mail to friends and share content on the wall of a group you belong to. This button aims to replace the existing « E-mail to a friend ». According to Facebook, it’s the easiest way to share something with individuals or a group. Démonstration To share this post, just click on the button : You will be able to share a content with a person or group of people likely to be interested in this particular content. Moreover, the sharing will be much more targeted than it is with the Like button. A real opportunity for brands that can adapt their content but also generate engagement and conversion. You can install the Send button within a few minutes on your website by visiting the Facebook Developers platform. Furthermore, each click on the Send button and each URL shared in a comment or a private message will be added in the Like button...
Facebook just launched a brand new community site: Facebook Studio. Aimed at marketers and creative agencies, its purpose is to highlight the most innovative campaigns implemented on Facebook. Moreover, it is possible to comment on these campaigns, exchange ideas and provide techniques enabling agencies to create engaging promotions on the social network. Thanks to this new site, Facebook makes a step towards agencies, start a dialogue and advice them on how to effectively conduct a strategy of social communication. Indeed, the site is full of examples of successful campaigns carried on Facebook, all accompanied by explanatory videos, and highlights the most innovative of them. Each example comes with a « Like » button : examples with most reaction will be most emphasized on the site. Visit Facebook...
If you need to make your web or mobile experience social, you definitely have to use the Facebook Platform. It has been created to help your business, increase traffic, deepen your customer’s engagement and improve monetization. Here is a PDF explaining how to use the social graph, how to integrate social into your website and how to measure the value of your Facebook strategy. Download « What Facebook Platform can do for your...
Update: Apparently this feature is not available anymore on Facebook. Brands often wonder how to perform specific manipulations on Facebook in particular concerning the management of their fan page. We will clarify two important and relevant issues faced by these brands. Turn a profile into a Fan page In the early days of Facebook, some brands have made the mistake of creating a Facebook profile to promote themselves instead of creating a dedicated fan page. The terms of Facebook state that a brand wishing to be on the social network has no other choice than to create a fan page. The site has developed a system allowing you to convert your Facebook profile page into a Fan page within a few steps. You just need to follow the migration process. This migration is permanent and irreversible, and only the profile pictures are transferred (updates will not). Good news! The friends of the profile will automatically become fans of the page. Thus, the brand will no longer be limited to the maximum 5000 friends set by Facebook, it will be allowed to have as many fans as possible. Merge several fan pages The merger is intended to brands wishing to group several fan pages promoting a single and same item. Moreover, the brand may retrieve the fans from unofficial page or « duplicated » pages. Thanks to to this form you can ask Facebook to merge up to 5 fan pages. You need to be the administrator of the page and the Authentic Representative. Then, the application is reviewed by Facebook which decides to merge the pages or not. Have you ever had to execute one of these manipulations? Was it efficient? Thanks to Kontest Create a great sweepstake and launch it...
