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Tip #2: Your participants have a limited patience

It is really important to think like a participant when you are preparing a contest. In addition to the attractive aspects (theme of your contest, prizes, etc.) which are very important, it is also imperative to take into account the number of questions and their complexity, in order not to discourage your participants. Questions : For both quiz and surveys, participants are invited to answer some questions (about the brand, about themselves). If the interactivity is reinforced, don’t exaggerate the number of questions and their complexity. Experience has shown us that a quizz including between 3 and 5 question was perfect to get a maximum of participation. Faced with the difficulty, the reaction of the entrants is quite easily predictable. Some of them will hang up, when a majority will let down. Don’t forget that you can display some clues to help them, and compensate the difficulty of the questions. Your clues can link to your website and make the participants looking for informations from your company without even knowing it. Participation form In the same way that for questions, be careful not to overcharge the participation form. Obtaining a qualified database is very important (often the major objective), but you will discourage your participants if your form is too long, or looks too inquisitive. Ask mainly shorts questions, and why not a long one. Be also careful to the construction of the questions of a private nature. Our other tips : Tip #1 : Communicate efficiently on your contest Another tip next week...

Posted by on Juil 21, 2011

Google reveals its social network: Google+

Google has released its social network a few days ago. Having missed the boat a few years, Facebook has had time to get ahead, but Google looks forward to catch up in this market. The site is currently limited to individuals but businesses profiles should not take long to emerge given the increasing demand. The interface: Google has used the release of her social network to implement its new graphic chart to all of its services (Search, Calendar, Maps, Mail, etc.). Google+ interface is of course simplistic allowing an easy handling and an easy navigation. Google+ centralize some of its existing services such as Picasa for photo albums or Gtalk for instant messaging and is also enhanced with original features. The Circles: On Google +, you organize your contacts in circles. For example you can add people in a friend circle, a family one or a work one. You can even create new circles and call them as you wish. Your contacts are informed that you added in a circle but can not know what circle it is. When you share a content, you can choose to share it to all of your circles, extented circles (the circles of people you have in your circles), choose one determined circles or to anyone (public content). Sparkles: You want to receive information about a center of interest without having to search? Sparkles were created with this goal. This is research you save on Google+, then Google takes care to send you relevant information using a different algorithm than the one of its search engine. The information comes directly to you and can feed your discussions with your contacts using the sharing feature. Hangouts: This is the videocalling system of Google+. You...

Posted by on Juil 19, 2011

The Kontest tip of the week #1

In order to help you to manage your contests day by day, we decided to start a new category named “The Kontest tip of the week” on the blog. We hope those tips will help you during the realisation of your contest, but also in the development of your social media marketing strategy. Tip #1 : Communicate efficiently on your contest You just launched your contest and you certainly hope a maximum of people will participate. Don’t hesitate to use every mean at your disposal to increase the amount of participation. The multi-channel is once again one of the most efficients technic allowing you to optimize your ROI. Use your email database YoYou already got an email database that you use for marketing purpose? It’s the perfect time to use it. Send a newsletter to your community to inform it about your contest. On the one hand you will target people who are really interested by your brand and on the other hand you will be able to quailify them by matching up your existing base to the one generated by the contest. Spread the word on your website Your community has not systematically subscribed to your newsletter but perhaps visits your website. You can add an insert to invite your visitors to participate to your contest. You can also create a dedicated page and display it to make it inevitable. If you have a blog, you can write a post explaining the reasons bringing you to hold a contest and thanking the participants to come. Don’t forget to speak about the prizes you offer and make it sound attractive. User the power of the social network In addition to the buzz that will be generated by the participations...

Posted by on Juil 14, 2011

Say hello to your free contests on Facebook!

Since it has been launched in October 2010, Kontest worked hard to offer an automated platform allowing the SME, advertising agencies and brands to create and deploy contests on Facebook, Web and mobile. We helped a lot of them to manage their community and to carry out efficient marketing campaigns at affordable costs. Here comes a great announcement ! Today, we are pleased to launch our brand new Start offer which is now free and unlimited for everyone ! Before the Start plan was was billed $149, but now, it’s completely free. Kontest is the first service to allow to create and install contests on your Facebook fanpage at no cost! You can now enliven your community regularly without budget constraints and take advantage of advanced features such as visual customization or the famous sharing features. Sylvain and Jacinthe , founders of Kontest: «  After the release of our « Social Lover » version, with a full Facebook optimization, it seemed obvious that the next step should be to maximize the outreach of our platform. We enable everyone to discover the disconcerting ease with which it is possible to create competition on Facebook with Kontest. The switch to free is a strong message that we send to all Community Managers and Marketers who never thought to use our tools dur to the cost.  » Here you can see our different plans: (See our full Pricing page ») What’s new? Every contest produced with the Start plan now has a small widget that displays Kontest recommendations of similar contests. It allows participants to discover other competitions that could please them and it increases the participation on all the contests created with Kontest. The mention « Powered by Kontest » is maintained like the right...

Posted by on Juil 12, 2011

Facebook Video Calling

Facebook improves its instant conversations system which now includes a videocalling system. To access the feature visit the dedicated page: http://www.facebook.com/videocalling You will then have access to a new chat system displaying in priority the people with whom you interact the most. When the size of your browser is large enough, the sidebar will automatically appear on your window. You can also create group conversations by inviting people to come talk to you. The most important feature is the videocalling using Skype. It’s actually very easy to use, you just need to click on the camera shaped logo in the conversation tab to start the video and discuss face to face with any friend on Facebook. Facebook launched this feature just after Google launched its « hangout » system, which is also a videocalling feature but with some bonus like the ability to share a video from Youtube and watch it together with your chat partner. Facebook now has 750 million active members which gives it a significant advantage over Google +. Facebook Videocalling will be available to all members of the social network in the coming...

Posted by on Juil 11, 2011

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