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Opt-in and opt-out regulations all over the world

Permission marketing allows a company to send information to a customer or prospect if it has his prior approval. This kind of marketing is closely connected with the principles of Opt-in and Opt-out particularly concerning e-mailing. By instance, when you complete a form on the web, you often have the possibility to tick a box allowing you to receive information from a brand or a website. Each country has its own regulation concerning permission marketing. In United States, boxes are already ticked when the user fill in a form : that is called Opt-out. On the contrary, in France, the boxes have to be unticked : that is called Opt-in. Thanks to Kontest, you are sure to respect the laws of many countries. Our platform adjusts itself automatically depending on the origin of the contest holder. To help you, here is an infography outlining Opt-in and Opt-out regulations all over the world. Enlarge the picture...

Posted by on Avr 12, 2011

Kontest Partner Programme

Following the requests of many of our users and customers, we decided to develop a programme specifically designed for the redistribution of contests made through our platform. This partner programme was created to reach the needs of web agencies, advertising agencies and design studios. Our goal is to provide a quick and efficient response to the lack of technical and time that web professionals are often faced with today. Who has never had to end the project of a client for the day before? Thanks to the Kontest Partner Programme, you will get discounts on your contests and many exclusive services: Documents and sales tools ready to use Custom Support for each of your Premium contest An exclusivity on our white papers A monthly newsletter on the news and a constant monitoring concerning social networks Case studies concerning contests on Facebook, the web and mobile phones. You would like to become one of the Kontest’s official Partners ? Visit the dedicated page and contact us. We will send you a booklet containing all the information you need in detail including pricing, membership conditions and contract...

Posted by on Avr 4, 2011

Facebook Platform Policy Checklist

The Platform Policy Checklist is a guide to reviewing your app’s features and functionality at the concept stage of development and just prior to launch. While the checklist is not an exhaustive list of the Facebook Platform Policies, it provides a quick “sanity check” to help ensure your app does not contain any easily-avoidable policy violations. Here is the checklist: Privacy App includes policy URL in the Developer App privacy field in order for Facebook to render a link to the privacy policy on the data permissions dialog. App includes its privacy policy on its canvas page or website. Data and Content App provides customer support for users by making it easy to contact them. App does not include data it has received from Facebook concerning a user in any advertising creative. App’s advertisements do not including any Platform integrations, including social plugins such as the Like button. If the app includes alcohol-related content, it uses the appropriate Facebook Demographic Restrictions. App does not promote or facilitate gambling, including without limitations, any online casino, sports book, bingo or poker. App on Facebook Page does not host media that plays automatically without user’s interaction. Social Channels App does not include advertisements or cross-promote other apps in content distributed through Facebook social channels. App does not reward or require to use Facebook social channels. App does not pre-fill the user_message parameter section of its Stream stories, unless the user has manually generated the content earlier in the workflow. App only uses the Feed form which gives the users the option to preview and customize their post. If yes, skip to Branding and functionality. App does not automatically post Stream stories on a user’s behalf and instead obtains consent by providing users...

Posted by on Mar 31, 2011

New feature on Facebook : Facebook Questions

Facebook just launched a new feature: Facebook questions. We had vaguely heard of it when profile pages have been changed in january. Then nothing until today. This feature is not yet available to everybody, you simply need to visit the dedicated page to activate it : http://www.facebook.com/questions/. Note that your Facebook has to be set in English to enable it. Moreover, this feature will be gradually available to all users. Facebook Questions will allow you to ask a question directly on your wall or that of the Fan page you administer. You can gather opinions of your friends or your fans on a specific topic. It is also possible to conduct a survey for which you offer several choices of answers. You can even allow your contacts to provide additional response options. These response options can also redirect to fan pages fan if you want. This new feature will allow you to better know opinions of your friends as well as the aspirations and expectations of the fans of your page. In addition, this tool can be a virality factor: if one of your friends or fans answer your question, their contacts will also be able to see and participate in this...

Posted by on Mar 25, 2011

[PDF] 10 tips for building an effective community on Facebook

We have released our new white paper about the new Facebook Fan pages!! « 10 tips for building an effective community on Facebook,  » is available immediately and for free: 10 tips for building an effective community on Facebook »17 pages – 1.2 Mo – pdf This white paper aims to give you advices about the animation of your community and teach you the preactices to gain your fans’ loyalty. You’ll also find the latest news about the Facebook fan pages. We hope you will better understand issues related to managing your community. Have a nice time! Another Kontest’s white paper: 10 tips for running successful competition on Facebook19 pages – 729 ko –...

Posted by on Mar 17, 2011

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