Pages Menu
Categories Menu

For each new fan acquired on facebook, 20 more visits on your website

This is the assessment of a recent study published on the blog of Hitwise. This study contributes to give a piece of answer to the often asked question : « What is the ROI made on Facebook ? » The underlying question is of course to know if investing in Facebook is profitable. And it seems that each fan recruited on a Facebook Page brings 20 additional visits on your website in a one-year period. This statistic is the result of the combination of both Hitwise and its partner Techlightenment databases. The two companies had recently decided to launch a new service allowing brands to acquire thousands of fan and then analyse their behaviour online. Hitnews benchmarked the visits of the top 100 biggest retailers ranked in the two databases and compared them to the number of fan those brands had on their Facebook page. Finally, they looked at the propensity of the fans to look for their brand after they visited their Facebook Page. This very interesting statistic seems to be enough to assert that maintaining and animating a Facebook Page is worth the...

Posted by on Juin 24, 2011

Facebook statistics now available on Kontest

Users of the Premium plan on Kontest now have access to a new category of statistics. The data from Facebook are now available in the dashboard in addition to participations and visits statistics. These are statistics of your fanpage corresponding to the time you hold your contest on it. This will facilitate your to make reports about your fanpage progress. You are now able to see: The evolution of the number of fans on the page where the contest is installed The number of active users The total number of fans The engagement rate The evolution of the number of « Like » The evolution of the number of views The distribution of age, gender, city and country of the fans of your page The distribution of traffic sources The distribution of research methods in Facebook Note: if your contest has been created in English, your statistics will be in English...

Posted by on Juin 21, 2011

Feedbacks from Heaven

Pierre Binet, Community Manager at Heaven agency used our platform Kontest to create contests in order to recruit and engage new fans within the Microsoft community. We asked him some questions, here are his answers: For what reasons did you hold a contest? To extend the type of animation offered to the community of the fan page. This will keep the fans’ interest and attract new ones by offering attractive prizes. And also to gain a little visibility of the Facebook page. What were your goals? We wanted to increase the number of fans on the page where we held the competition and increase the visibility thanks to the viral application. Did you reach them? It is hard to say: we can hardly expect an accurate result, especially in terms of investments and gain of new fans (too many parameters come into play: the contest period, the duration, the number of fans on the page, the prizes, etc..), we can not have a specific goal in terms of new fans. How did you advertise about your contest? We advertised about the contest through various posts on other Facebook pages within the same universe. Therefore the fans were potentially interested in the prizes. We also used Twitter. Why did you use Kontest? Simplicity and speed of set up and management before, during and after the competition. The team is also very reactive to answer questions that you may have. We previously used another application for a contest from another provider but different issues faced during the contest led us to try other tools. Will you hold other contests in the future? Absolutely. Although, we don’t want to abuse for not turning the fan page into a « contest page », it is...

Posted by on Juin 10, 2011

Why you should buy ads on Facebook

As we tell our clients, a successful contest starts with a good communication. An e-mailing campaign is a minimum, as you make your already established base of customers participate, but you can also invest into advertisements in order to attract more participants. With affordable costs and precises targeting possibilities, Facebook Ads proves to be a good solution of promotion, especially if you plan to hold your contest on this social network. Access Facebook Ads with this following URL: Facebook.com/advertising. Link an ad to your Facebook Fan Page First thing when you create your ad: you can link it directly to one of the Fan pages you manage, or to a external URL (your website, for instance). When you link your ad to a Fan Page, you have the choice between a sponsored story and a Facebook ad. The sponsored story will highlight the publication mentionning your brand. The Facebook Ad as for it is a simple advertising message visible on the usual display zone located on the right of the newsfeed. Target your Facebook Ads Facebook offers you a lot of targeting possibilities: demography (age, gender), interests, Facebook connection (target users who are not already fan of your page), and other advanced options (marrital situation, languages, etc.). You have therefore the tools to realize an efficient advertisement only displayed to the concerned people. Which budget? Last step, your budget : You can define a maximum amount per day, or for the total duration of you campaign. Facebook will also give you with a cost per clic. You can increase or decrease this amount but the visibility of your ad on Facebook will depend on it. So be cautious with its calculation or leave it to Facebook. Facebook Ads has...

Posted by on Juin 1, 2011

Facebook social widgets timeline

Here is a very interesting infographic about the evolution of Facebook social plugins from 2008 to 2011. It includes the new Send button, the famous Like button, Facebook Comments and Facebook...

Posted by on Mai 4, 2011

Page 12 sur 17« Première page...1011121314...Dernière page »