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How to use QR Codes?

QR Codes are 2D barcode, invented in Japan in the 90s, composed of small black and white squares. They allow you to link a content from the internet on a traditional media: magazine, poster, flyer, postcard, etc… They are able to store more information than a 1D barcode. How to read a QR Code? To use them, you must carry a smartphone or a camera phone and an application for barcodes recognition. Then, you just have to scan the QR code to view its contents. We recommend MobileTag which is a free app available for iPhone, Android, Blackberry, Windows Mobile and Nokia. You can download it from your mobile thanks to this link : m.mobiletag.com The different uses of the QR Code Today you can mainly find them in magazines and posters for marketing purposes. For instance, thanks to Qr Codes you can dial a phone number automatically, display your location on a map, open an audio file or “like” a Facebook page. However they are increasingly used in our daily lives and sometimes in a very creative way. Having QR Codes on several medias allows you to be where your community is. Kontest and the QR Codes It makes sense for us to offer a QR code to promote your contest. Once your competition is created, you can find a barcode generated automatically allowing you to diffuse it as you like. Try it on your mobile phone...

Posted by on Jan 12, 2011

Contest on Facebook : consequences of non compliance

Update : Kiabi’s fan page is back then the team recorded a video : http://www.youtube.com/watch?v=R4xjwY8Mnqs Wednesday December 22, 2010 Facebook has decided to suspend Kiabi’s fan page which had over 130,000 fans. Kiabi had decided to hold a contest on its fan page encouraging users to participate through the wall, but this is contrary to the rules of Facebook. Indeed, a competition must always be organized in a dedicated application in a fan page tab. You can read our post : « Contests on Facebook : reminder of the rules. » This incident is very regrettable because it stops abruptly Kiabi’s efforts while it is a leading company which seems perfectly handle this marketing tool. Kiabi’s fan page was the seventh biggest French fan page on Facebook. This is not a reason to stop any effort. Indeed, the contests are still allowed on Facebook! It is important to constantly be informed through constant monitoring by using reliable tools. By using Kontest you are sure to respect the rules of Facebook and avoid this kind of...

Posted by on Déc 23, 2010

When are Facebook users the most active?

A couple of months ago, Mashable posted a very interesting study from Vitrue dealing with the behavior of Facebook users.. They found out interesting facts : The peaks of conversations take place on weekdays at 11am, 3pm and 8pm. Moreover, the largest one is at 3pm. People are less active on sundays. Promotional items posted in the morning are 39.7% more efficient. The beginning of each hour is more conducive to interaction (comments) (You can visit Mashable.com to read the whole study.) It reveals several clues about « How to maximize the visibility of my message on...

Posted by on Nov 10, 2010

How to increase the number of your fans on your Facebook page?

[box_info]Tip: Share your page with shortened Facebook URLs.Ex : FB.me/Starbucks[/box_info] Entertain the fans you already have First, it is important to make your page lively and interactive by updating it regularly. Encourage your fans to join the discussion,to answer your articles or simply to « Like » them. When there is interaction, it will appear in the news feed of the person in question. It is an effective way to attract this fan’s friends. It may also be worthwhile to organize regular events with fans: special discounts, parties … or contests! 😀 It is a very effective way to enliven the community. People love contests and it is easy to catch their attention through entertainment. Fans will not hesitate to talk about your contest or to recommend your page. Promote your fan page You already have a website or a blog? Install a Facebook widget. Pick your fans up where they already are: on your site. You can also add a link to your Facebook page from your email signature, at the end of your newsletter or – even better – in your email confirmation. A new prospect has just subscribed to your newsletter? Then show him your Facebook page! Finally, remember your profiles on other social networks (Twitter, for example). Make a nice landing page As you may know, Facebook fan pages have multiple tabs. By default, the tab « Wall » will appear first. However, there is huge potential in custom tabs. For example, your new visitors can land on a contest tab, and click on « Like » to participate. This will encourage curious people to become fans of your...

Posted by on Oct 27, 2010

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