No contests on Google Plus

Unlike Facebook which allows competition but with very strict rules, Google Plus won’t let brands run contests on their pages. However, a brand can post a link on its page in order to invite people from Google Plus to enter a contest hosted somewhere else (on their website or on Facebook for instance). Consequently, Kontest competitions could not be installed on Google Plus pages. Fortunately, you can still install your campaigns on your Facebook page, your website and on mobile...

Posted by Arnaud Robin on Jan 26, 2012

The Timeline apps on Facebook

Announced at the Facebook f8 in september, the Timeline applications are now released on Facebook. Those applications use the brand new Facebook Open Graph that allows not only to say that you « like » a content but also to say that you « cook », you « run », you « watch », and many more. This allows a more advanced qualification of social network users. Thus, brands can easily target their ads based on users actions. Sixty applications are out and will increase the number of social interactions among members but also from members to brands. We already knew the Deezer and Spotify applications, today Dailymotion, Cinemur or Tickmaster are now on Facebook. Others like l’Equipe are scheduled to gradually enrich this brand new collection of applications. To use them, you can go on the dedicated Facebook...

Posted by Arnaud Robin on Jan 19, 2012

Send private messages to your fans on Facebook

As a fanpage administrator on Facebook, you could send « updates » to your community. These messages were sent in the users inbox with a limited visibility and were often seen like spam. This feature disappeared in favor of a new approach: it is not possible to massively send messages to the fans, however, you can very well contact them individually. The sent messages will be directly visible in the users inbox like a message from user to user. The users are notified of the reception and if they reply, you too will be notified as a fanpage administrator. A user can also send you a message if you choose to enable this feature in the page settings. Directly contact your fans will let you: Answer questions from users in private Thank and reward the most loyal fans Manage a crisis situation by inviting a fan to chat in private rather than writing posts in public Maintain a personal relationship in one channel (it remains on Facebook, you avoid the installation of an email contact form) Of course, this feature was not created to send messages to all your fans in order to sell your product. Use it to manage your one-to-one marketing in a better way on the social...

Posted by Arnaud Robin on Déc 13, 2011

Facebook back on its old newsfeed

Contested at its release, the new Facebook newsfeed has held a few months before undergoing an update. As in its previous version, the user can choose to display the « Top Stories » first or see the news in chronological order. A « Sort » button will appear at the top right corner of the stream to select the display order you prefer. The newsfeed will be updated in the next few weeks for all...

Posted by Sylvain Weber on Nov 21, 2011

Google is indexing Facebook Comments

The Google bots are evolving: they now support dynamic contents like AJAX and JavaScript. All the comments from Facebook Comments will be part of the SEO of a website using them. Most blogs are using a basic comment system that allows everyone to post anonymously. Other blogs like Techcrunch chose Facebook comments (a social plugin you can install on any blog) to get better quality posts in spite of SEO. Today things are changing and these comments will allow these websites to gain visibility on Google Search. The text part of Facebook comments will be considered by the robots. Bloggers must also exercise a moderation so that the contents are not damaging the reputation of the blog or its SEO (spam, comments without interest, etc.). Of course, all comments modules AJAX/JS are concerned. Facebook is becoming increasingly essential for blogs that want to generate qualitative feedbacks and get a positive referral. It’s a real step forward for the development of this...

Posted by Sylvain Weber on Nov 21, 2011