3 Calendar Applications for Christmas!

We would like to present you 3 new applications to get your website or your Facebook Fan Page ready for christmas. Whether as an Advent calendar or a Countdown for the launch of a new product : This application is the perfect choice to grow and engage your fanbase and to create customer loyalty by rewarding your community every day! This application works exactly like the usual advent calendar. The entrants can open a window of the calendar every day and enter your contest. Kontest offers 3 different types of calendars: Sweepstake, Instant Win and finally Quiz. Sweepstake – Calendar app Your customers would be able to open a window every day and fill in a form in order to win a prize. The winners are drawn with a simple sweepstake. Test the Sweepstake – Calender app Now » Instant Win – Calendar app The participants of this Calendar App can immediately find out if they have won! After filling in the entry form, a message saying “you have won” or “you have lost” appears. You can personalize the message and choose how many winners shall be drawn. Your customers can also open a window every day ! Test the Instant Win – Calendar app Now » Quizz – Calendar app Behind every calendar window of your application hides a quiz. The entrants have to answer all questions correctly to get a chance to win. To achieve a higher level of interactivity you can add pictures or music samples to your questions . Encourage your community with varied questions, so they will try their luck every day. Test the Quizz – Calendar app Now » Propose an easy application in a new and virtual way and target your audience...

Posted by Laura Duhommet on Oct 23, 2013

Kontest throws 150 players into a frenetic racing game

If you follow topics as digital marketing or social media, you may have heard about the event which took place last week in Lyon (France), Blend Conference. Kontest team was there to share its latest project : Plexio Back to the experiment with this video : An innovative and funny experiment Plexio was imagined as – a funny game which allows you to challenge your friends into a frenetic racing game – « We have always focused on brand’s needs with the aim to offer the best platform to create and spread promotions. With Plexio, our amibition grows up. We wanted to get closer to the player, better understand its desires and build up a unique gaming experience. » – Sylvain Weber, CEO at Kontest Drived by a huge desire to innovate and see the birth of an extraordinary project, Kontest team produced the first version a Plexio, which has been live tested during Blend Conference. And we rapidely get feedbacks! « Video of the amazing racing game from @Kontestapp during @BlendWebMix 150 players ! http://t.co/6AlHB6quaG Congrats @sylvainw » – Blend – Web Mix (@blendconference) October 2, 2013 « Thanks to #BlendWebMix and @kontestapp for this record ! pic.twitter.com/vDy7bu88WA » – Juliette WAGNER (@juliettewagner) October 2, 2013 « Great performance with plex.io thanks @sylvainw + @kontestapp team #blendwebmix #game #innovation pic.twitter.com/3rLt3aot32 » – Ethel (@_nethels_) October 2, 2013 To get more information about the project and share its evolution with the Kontest team, you can follow @Plexioapp and subscribe to the Newsletter. Would you be one of the next players on...

Posted by Laura Duhommet on Oct 9, 2013

Promotions can now be administered on Facebook Timeline

Facebook announced yesterday a change in their contests and promotion policy. From now on page administrators are allowed to run contests on their page timeline and Facebook no longer requires the use of third-party applications. What are the main new changes? Users can now participate in a contest by posting, commenting or liking a Page post by sending a private message to the Page Furthermore businesses can now utilize likes as a voting mechanism. It is still not possible to use personal timelines to administer promotions and to participate in a contest by asking users: to tag themselves in the picture of a new product to share a post with their friends Can I still use Page tabs and apps to administer a promotion? Yes, of course. The Facebook promotion guidelines state explicitly that Page administrators have the option whether they use an application or the Page to run promotions. What are the benefits of an app promotion? One reason Facebook changed its guidelines was to make it easier for small companies to create and administer promotions. However, there are plenty of advantages why a marketer would rather use a Facebook application than his Timeline to run promotions. The social network listed itself the advantages when using an application: Create a more personalized experience Remain in line with your branding strategy More space and flexibility for the content Collect data in a structured, more secure way Not to forget that promotions without application prevent marketers to offer subscriptions to newsletters and make it more difficult to comply with the promotion regulations of each...

Posted by Arnaud Robin on Août 30, 2013

Facebook Edgerank formula is changing

Even if the current EdgeRank formula is known by all good Community Manager, there are still questions (and mysteries) about how Facebook News Feed works and how updates appearance is managed. The News Feed algorithm responds to signals such as: The frequency of your interactions with friends, Pages, or public figures who posted The number of interactions (Likes, Shares, Comments) on posts, by your friends or by anyone on Facebook The number of interactions (Likes, Shares, Comments) by you on this kind of posts in the past The fact that you chose or anyone on Facebook chose to hide or report a specific post Facebook decided to give more information about the News Feed in their new « Facebook for business » section and published a first post about a new change. A user may have an average 1500 stories to read during a visit on Facebook and sometimes they don’t scroll enough in the News Feed to see every one of them. Now posts that they did not scroll down far enough to see can reappear at the top of News Feed if they are still getting lots of likes and comments. After a few tests, results were conclusive for the social network: An increase of 5% of the number of Likes, Shares and Comments on friends posts and an increase of 8% for pages updates. The proportion of posts seen by a user was raised from 57% to 70%. There are less and less unseen posts. Your stories will get more reach and, as a matter of fact, your engagement rate will be improved by this new change. It is applied for every user on Facebook starting today and we are waiting to see more changes for the News...

Posted by Arnaud Robin on Août 7, 2013

Everybody Plays : Get ready for a major announcement!

We already know what you’re thinking: « What is this mysterious countdown? What will happen when it is over? Some news from Kontest? Brands and agencies will be delighted, you say? » Join the mailing list to get the announcement before anyone else! Visit Kontestapp.com/play now...

Posted by Arnaud Robin on Mai 6, 2013