Kontest becomes a major player in Data Collection
As part of a major update of our marketing application platform, we announced today a partnership with Bime Analytics. With this change, Kontest becomes the first Data Collection Platform (DCP) in the market. A new mission: Organizing customer insight After 5 years of operation, with a first funding round in 2014 and a strategic partnership with Hootsuite that same year, Kontest is embarking on a new phase as it expands into the data collection market. Until now, Kontest was positioned as the developer of a platform for creating and distributing multichannel marketing promotions. Since Kontest was launched, its clients have converted 13 million users into qualified leads through its platform. Today, the company announced a strategic partnership with the Bime Analytics solution. This alliance with a French Business Intelligence leader allows Kontest and its platform to cross the bridge into Data Marketing. Through this partnership, Kontest acquires the Audience Dashboard, a new tool that is now included in its new « Enterprise » plan, announced today. This dashboard collects a significant amount of valuable information, allowing users of Kontest marketing applications to organize and act on their customer insights in order to better manage their digital strategy throughout the year. In addition, the Kontest interface now displays useful key indicators, such as average exposure time per game, changes in engagement rates from one campaign to another, and identification of influencers. This project is the culmination of three years of collaboration between Laura Duhommet, Chief Data Officer at Kontest, and Nicolas Dugué, who holds a doctorate in theoretical computer science and specializes in social network studies. Kontest becomes a Data Collection Platform Many features have been added to Kontest’s existing technology in order to create the first platform dedicated to personal data...