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Kontest becomes a major player in Data Collection

As part of a major update of our marketing application platform, we announced today a partnership with Bime Analytics. With this change, Kontest becomes the first Data Collection Platform (DCP) in the market. A new mission: Organizing customer insight After 5 years of operation, with a first funding round in 2014 and a strategic partnership with Hootsuite that same year, Kontest is embarking on a new phase as it expands into the data collection market. Until now, Kontest was positioned as the developer of a platform for creating and distributing multichannel marketing promotions. Since Kontest was launched, its clients have converted 13 million users into qualified leads through its platform. Today, the company announced a strategic partnership with the Bime Analytics solution. This alliance with a French Business Intelligence leader allows Kontest and its platform to cross the bridge into Data Marketing. Through this partnership, Kontest acquires the Audience Dashboard, a new tool that is now included in its new « Enterprise » plan, announced today. This dashboard collects a significant amount of valuable information, allowing users of Kontest marketing applications to organize and act on their customer insights in order to better manage their digital strategy throughout the year. In addition, the Kontest interface now displays useful key indicators, such as average exposure time per game, changes in engagement rates from one campaign to another, and identification of influencers. This project is the culmination of three years of collaboration between Laura Duhommet, Chief Data Officer at Kontest, and Nicolas Dugué, who holds a doctorate in theoretical computer science and specializes in social network studies. Kontest becomes a Data Collection Platform Many features have been added to Kontest’s existing technology in order to create the first platform dedicated to personal data...

Posted by on Sep 28, 2015

7 official rules to run a successful Pinterest Contest

Pinterest is :     70 millions of users about 5 millions of pins everyday 80% of users are women 500 000 brand’s accounts about 14.2 min spent on each visit     Sources: 2013, Expandedramblings.com Pinterest is a place full of inspiration for all users and a self-service window for brands. On Pinterest, the most important is the visual content! Brands have to take care of the presentation of their products/services to generate pins and repins. How to interact with your audience on Pinterest? Express your interest Showing great pictures is essential, but it is not enough. To create engagement with your brand you have to interact with your audience. You could easily do it by liking, posting a comment, pining or repining targeted user content. They will see how interested you are and they will go see your board to pin in return their favourite content. It’s a win-win! Try the Pinterest Contest You also could launch a Pinterest Contest: try the new Kontest app, the Pinterest contest. Ask your audience to participate by submitting their favourite pin and choose a vote system to determine the winner. During the Fashion Week ask your audience to pin looks of the next season! Try our fake contest Pin your style » Or celebrate the gastronomy – on September the 26, 27 and 28 in France – by opening a Pinterest Contest of the best culinary pic! Warning! You have to follow all Pinterest guidelines… Pinterest promotion guidelines You can’t create a Pinterest contest without reading first the Pinterest Guidelines for promotion. There are a lot of rules that you have to follow to avoid Pinterest sanctions.   To start, be careful not to suggest that Pinterest endorse or is...

Posted by on Sep 18, 2014

Some good news to start the summer

It’s nice and warm, we all enjoy the first days of summer… It’s the perfect time to make some improvements on the Kontest platform! A few weeks ago, we launched a new version of our showcase website, aiming to improve your navigation. Today, we present you major changes on the admin interface: brand new design, new features and more support at each stage.   A more ergonomic and intuitive interface At Kontest, we’re listening to your feedback and are always striving to be better and meet our customers needs. We changed the ergonomic design of the admin page with a sleek and clear design to enhance your comfort during the creation and management of your contests. Also, we upgraded the interface with « Tips » to guide you throughout the creation of your game and redirect you, if needed, to our Help Center. For an even faster display of parameters and statistics of your game, we optimized the speed of loading pages. Take a look at our new interface » New features Here is a non-exhaustive list of new features: White labeled statistics, to share with your coworkers and clients You will now be able to share your stats with your collaborators using a dedicated URL: Choosing dates for your Instant Win Now, when using the Instant Win app, you will be able to choose dates and times for each win. You can use this feature if you are a shop owner for instance and want to choose the winning dates of your prizes to generate traffic to your shop. Adding an image when the results are displayed You can offer a better brand experience to your customers : you will be able to associate images with the results of our...

Posted by on Juil 1, 2014

New application : the Instagram contest!

Instagram, it’s 150 millions of users per month in the world and nearly 55 millions photos shared everyday (sept. 2013). According to the Global Web Index Report of January 2014, Instagram’s growth is faster than Facebook and Twitter. Its success is due to the nature of the content: capturing, leveraging and sharing the beauty of the moment through photos and videos with the ability to add filters. Brands begin to have a presence on Instagram and they don’t hesitate to use this network to affirm their visual identity. Nevertheless, most of them keep on using Instagram as a simple display case… The Instagram Contest This contest links the Instagram network power to the functionalities of the classic Photo contest. It will enable you to animate your audience on Instagram, but also on the other networks thanks to the multichannel function (Facebook, web and mobile devices). How does it works? The entrants must connect to their Instagram account to play. You can choose the participation mode: photo upload, video upload or both. If you have a consistent number of followers on Instagram, don’t hesitate to promote your game on your account. This application could enable you to transform these followers into qualified contacts. You will then have the possibility to get in touch with them via emailing campaigns or targeted advertising. In the Instagram contest, as in the Twitter game, you can use a key hashtag, that you can make mandatory or not, to use. If it is mandatory, only the images with the key hashtag would be displayed. Choose wisely your hashtag to take a full advantage of the viral potential of Instagram. You will then have to choose how to pick the winners: audience vote or jury choice. Summer...

Posted by on Mai 6, 2014

Brands can now create their own 2048 puzzle game!

Did you heard about 2048 ? It’s hard not to… This game created in March by Gabriele Cirulli, a young developer of 19 years old, has generated a buzz in only a few days and is about to beat Candy Crush. The 2048 Game How does it work? The game is based one a 4×4 grid where you have to move tiles. Add and move tiles by pressing the directional button. When two tiles with the same numbers touch each other, they merge and their numbers are added together. The purpose of the game. The purpose is to reach the number 2048. However, given the difficulty of the challenge (you will see that soon enough), a score is also displayed. It will allow you to see your level and try to be better at every new game. You can also compare your score with your friends. Why should brands customize their 2048 puzzle game? Here at Kontest, we like to challenge ourselves. We have asked ourselves: how can we give brands the opportunity to surf on the success of this casual game? So we added this new game to our range of apps. « Last thursday, our data-analyst, Laura, dared me to adapt the 2048 game to our platform. Challenge accepted, after a short sleep weekend, there it is, the 2048 puzzle game is now available on Kontest. » Mathieu, developer at Kontest @welcoMattic Play at our 2048 puzzle game! »   If you want to create your own 2048 game and show that you are following the gaming trend, it is now or never! 2048 branded version Brands can do their own game! We offer them the possibility – in white label – to customize their game. Create a unique...

Posted by on Avr 8, 2014

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