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Why you should be on Google+ in 2014 ?

It is hard to follow all the Facebook changes… It never stop to evolve, though, we can be sure that one trend will always be the same: the reach decrease. However Facebook is maintaining its 1st position as a social network with 1,15 billion of active users (sources: Facebook sept. 2013). At the same time, Google+, which has been called for a long time the ghost network, is gaining strenght and try to impose its social networks. Released in 2011 as the direct competitor of Facebook, Google+ has been in the shadow for a long time. It is true, this network seemed to be at first less intuitive than Facebook. It was about circles, communities… Hard to understand how it works when we use Facebook for the past ten years. The four main advantages of Google+ This network has known a massive growth. Today, there are 500 millions of Google+ accounts, 190 millions of Google+ members are active and 60% of them log themselves in Google+ everyday..(source Google 10/29/13) Source Infographics: Agence TIZ 1 – The SEO The brands that are on Google+ have understand the first interest of this network: the SEO. As a matter of fact, you have to be linked to this network to benefit from SEO advantages. Even if, according to Matt Cutts, Head of the Webspam Team at Google, the number of +1 on Google+ has nothing to do with Google ranking… « Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. » Matt Cutts …it is always good for a page or a post to gain more +1 because it will have more chances to be shared. And a shared page will usually...

Posted by on Fév 12, 2014

Kontest is in the marketing technology landscape 2014 !

It seems to be a really great beginning of the year for Kontest, we have just learned that we are in the Marketing Landscape 2014 graphic! What is the marketing technology landscape? The marketing technology landscape is THE representation of the diversity of marketing technology solutions around the world. This study has been recently published in the famous US blog Venture Beat. As its author said, Scott Brinker, CTO of Ion Interactive, this graphic is a sample of all the marketing softwares available in the world. « It comes with one main caveat: this graphic is not comprehensive » It gathers 947 companies. It has not been really easy to gather and categorize all these companies. Nevertheless, it is still incomplete: since its publishing, many other marketing companies has been created and evolve constantly, moving from one category to another… At Kontest, we are proud to be part of this landscape in the « Marketing Apps » category. Besides, we have the honor to be the only French company in this category, that is tends to confirm the impact of our activity abroad. This category gathers softwares that will allow marketers to produce interactive content which will have an effect on the user engagement. It is not the first version of the marketing landcape that Scott Brinker has released. His first version was in 2011 and counted only 100 companies. The second one, counted 350 companies. It is now the third version of the graphic. More structured, with three times more companies than in 2012, and where the companies are classified in 6 categories. We are indeed very happy to be part of this landscape, and we are impressed by this tremendous work done by Scott...

Posted by on Jan 22, 2014

The Youtube Contest is now available !

Engage your community with the Youtube Contest The Youtube Contest is the new video contest application created by Kontest. It uses the new Youtube API and host automatically the videos on its platform. Animate your page and benefit from many advantages with this new Kontest app: The Youtube Contest will allow you to raise the engagement rate of your visitors. They will have to be creative to win the game. Proud of their creations, they will be more open to share them and talk about the game. We made the choice to use the new API Youtube to have access to the viral potential of this platform. Your contest’s videos could be easily found on Youtube thanks to a special tag. By this way you could create playlists and optimize your visibility on this site. Following the Vine (40 millions of users in August in France) and the Instagram video trends, we have adapted the video recording to the mobiles and tablets. Thanks to multi-channelling, you could reach your clients everywhere at anytime. Why will you choose the Youtube Contest ? What is better than video content to communicate on a new artist or on a movie’s release? Music and movies fans are generally more active, and they are more likely to lend themselves to a game if it worth it. This contest could be very useful if you try to find new talents for example. Try now our new game Air Music ! Brands are trying to personnalize their client relationship. Why don’t you create an ads that looks like your client? The Youtube Contest can help you to do this. Thanks to the Youtube Contest you could use your fans image (the players will have to sign...

Posted by on Jan 14, 2014

Don’t stop the party in 2014 with DareYa !

It’s never too late to wish you a Happy New Year ! At Kontest we love innovation and being early adopters when it is about gamification. That is why, we wanted to offer you this exclusive gift… If I tell you that you will soon want to kiss the ceiling, to dance like Michaël Jackson, to imitate a chicken… Don’t you believe me? Yet that will be the effect of the DareYa game, the first multi-touch game of dare designed by Kontest. With DareYa, get ready to impress your friends and colleagues! Be the first to test DareYa...

Posted by on Jan 10, 2014

Free resource: Millesima set up a contest which targets wine lovers

We have just published a new Case Study in the Resources page of the site: the « Millesima Case study ». Millesima, the specialist of “Grands Crus Classés” and champagne, asked Kontest to set up a sweepstake for the promotion of the event “Le week-end des Grands Crus 2013”. Millesima wanted to create a contest that can gather wine experts and amateurs around this passion. They chose a Quizz for testing the wine knowledges of the players. This Quizz acted like a natural filter on this target and allowed to raise awarness about the UGCB event. With this Quizz, the brand reached its goal to touch a qualified audience. Millesima uses the perfect combo that has guaranteed the success of its sweepstake: premium quality prizes (120 bottles of Grands crus and coupons) and a good communication on media and social networks that has provided a great visibility to the game. What are the results of this operation? Find it now by reading our Case Study ! Millesima Case Study Log in and download now the Millesima Case Study...

Posted by on Jan 9, 2014

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