7 official rules to run a successful Pinterest Contest
Pinterest is : 70 millions of users about 5 millions of pins everyday 80% of users are women 500 000 brand’s accounts about 14.2 min spent on each visit Sources: 2013, Expandedramblings.com Pinterest is a place full of inspiration for all users and a self-service window for brands. On Pinterest, the most important is the visual content! Brands have to take care of the presentation of their products/services to generate pins and repins. How to interact with your audience on Pinterest? Express your interest Showing great pictures is essential, but it is not enough. To create engagement with your brand you have to interact with your audience. You could easily do it by liking, posting a comment, pining or repining targeted user content. They will see how interested you are and they will go see your board to pin in return their favourite content. It’s a win-win! Try the Pinterest Contest You also could launch a Pinterest Contest: try the new Kontest app, the Pinterest contest. Ask your audience to participate by submitting their favourite pin and choose a vote system to determine the winner. During the Fashion Week ask your audience to pin looks of the next season! Try our fake contest Pin your style » Or celebrate the gastronomy – on September the 26, 27 and 28 in France – by opening a Pinterest Contest of the best culinary pic! Warning! You have to follow all Pinterest guidelines… Pinterest promotion guidelines You can’t create a Pinterest contest without reading first the Pinterest Guidelines for promotion. There are a lot of rules that you have to follow to avoid Pinterest sanctions. To start, be careful not to suggest that Pinterest endorse or is...