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Brands can now create their own 2048 puzzle game!

Did you heard about 2048 ? It’s hard not to… This game created in March by Gabriele Cirulli, a young developer of 19 years old, has generated a buzz in only a few days and is about to beat Candy Crush. The 2048 Game How does it work? The game is based one a 4×4 grid where you have to move tiles. Add and move tiles by pressing the directional button. When two tiles with the same numbers touch each other, they merge and their numbers are added together. The purpose of the game. The purpose is to reach the number 2048. However, given the difficulty of the challenge (you will see that soon enough), a score is also displayed. It will allow you to see your level and try to be better at every new game. You can also compare your score with your friends. Why should brands customize their 2048 puzzle game? Here at Kontest, we like to challenge ourselves. We have asked ourselves: how can we give brands the opportunity to surf on the success of this casual game? So we added this new game to our range of apps. « Last thursday, our data-analyst, Laura, dared me to adapt the 2048 game to our platform. Challenge accepted, after a short sleep weekend, there it is, the 2048 puzzle game is now available on Kontest. » Mathieu, developer at Kontest @welcoMattic Play at our 2048 puzzle game! »   If you want to create your own 2048 game and show that you are following the gaming trend, it is now or never! 2048 branded version Brands can do their own game! We offer them the possibility – in white label – to customize their game. Create a unique...

Posted by on Avr 8, 2014

Facebook changes : which levers activate to gain visibility ?

You must have heard of the last changes on Facebook : an algorithm that have a direct effect on page’s reach and a brand new design for its page. How do brands should adapt to these changes? How to keep beeing visible on this network? What are the other options? A new design for Facebook’s pages To be prepared to all the changes before there arrive, there are the principal new elements. First of all, we can’t help but notice that Facebook’s pages will look a lot like personal profiles. A new Timeline Your page’s posts will appear in a single column on the right side of the page. Their size will be lightly larger than before to offer more visibility to post with photos or video. Informations about your company will be placed on the left You will find in the left column all the informations about your company: map, schedule, site url, apps, pictures and videos. A simplified menu on the top of the page Application’s thumbails have slipped into the left column. To reach them from the menu on the top of the page you will have to click on the « More » tab. Admin’s modifications You will have access to your statistics on the right side of your page: likes, reach, notifications and ads. New navigation options were addded to the top of the page for the admin. Switch easily between insights, settings, timeline. Good news ! You will also have access to Pages to watch. This option that was only available for some pages, will now be opened to every pages. It will allow you to keep an eye on your competitor’s page and to compare performances : number of Like and page’s reach. You...

Posted by on Mar 28, 2014

A brand new site for Kontest !

It seems that sunny days are coming. It is time to do some changes, and we have decided to start now at Kontest. Let me introduce you the brand new Kontest site ! Our goal : we upgrade our site to put our last news in lights, make the user experience even more pleasant and to answer to all of your demands. Detailed documentation for all the apps  We announce in the homepage our 2014 resolution: to launch a new app every month ! We offer today no less than 19 apps! And for you to have a better understanding of these apps, we created a special page named APPS. We gather in it all of the app we developed. You just need to choose regarding your goals – to recruit, animate or engage – the game that suits you better. All the resources available for all We now give everyone access to our Resources – White Books, Case Studies, Graphics, Guides – plus all our games inspirations. No need to connect to consult all these tools that will help you create successful contests! An innovative state of mind represented by a Dream Team We found it essential to add a LABS page. This page gathers all the projects that we develop in parallel to our principal activity. You will see, innovation is a big part of Kontest’s life. All of this would not have been possible without a talented team ! Discover our universe in JOBS : modern working methods, an innovative workspace, Nerfs for every newbie… Tempted ? Join our Dream Team Join now our Dream Team ! >> Take a tour now on our site! Do you like...

Posted by on Mar 5, 2014

The application of the month: the Twitter Game

It is not easy to use Twitter to its fullest potential. We gave you in a former post tips to be influent on Twitter – I hope that it was useful ! Manage a brand account on Twitter, means set up a real communication strategy. According to the Social Media Today 2010, Twitter users are 3 times more followers of brands than in Facebook’s. They follow them essentially for : Knowing new promotions Participate in contests For the brand content For the client support Build a game on Twitter will enable you to answer to a real demand from your clients and followers. You will also have the possibility, depending on the virality of the game, to get more visibility, to obtain new followers and thus potential clients. Maybe you have tried to create a contest on your own? If you have, you may certainly ask yourself some of these following questions… How to be sure that the entrants will sistematically follow your brand? How to avoid that entrants do some multiple tweets so your game could be considered as a spam? How to get a qualified data base at the end of the game? Twitter Game: how does it works ? There are 3 types of Twitter Game: Twitter Game Sweepstake Twitter Game Instant Win Twitter Game Quizz To participate, the user has to tweet or retweet a post with the hashtag « key ». The installation of the app on your Facebook page will help you to multiply the entries points with your customers. With the activation of the follow required button you could directly have an effect on the acquisition of new followers. Why should you use a dedicated app? The Twitter Game will act on your Twitter’s...

Posted by on Fév 20, 2014

7 tips to be influent on Twitter

Twitter is an awesome tool: it makes relationship more intense and it is easy to use. According to an Ipsos study, 2,3 million of people in France has an active Twitter account, and among them, only 19% have more than 50 followers. How can you be more influent and get more followers? There are many technics that will help you to manage this tool. Let’s begin with these 7 tips: 1 – Be reactive To create the engagement (tweetback, retweets, favorite) you have to be reactive. You have to see Twitter as a conversation, you have to read your Twitter feeds like a dialogue instead of a promotional space. Depending on how you have build your communication strategy, it can be interesting to consider Twitter as a way to be closer to your client. You can bring solutions in real-time to your clients interrogations. A satisfied client on Twitter will be more likely to positively tweet about your brand. Be careful not to transform Twitter into a customer service! As far as we are concerned, we prefer answer our customers questions on Twitter by sending them directly to our customer service staff. This way, we can use Twitter mainly to display contents. 2 – Follow your feeds in Hootsuite/ Tweetdeck How to be responsive on Twitter without being less productive ? How to answer to all the mentions of our name on Twitter ? Hootsuite is a great tool to track your feeds. The free version enables you to manage 5 accounts from a unique or different networks: Twitter, Facebook, Linkedin, Google+, Foursquare. To be aware of who is talking about you on Twitter, you just need to add a feed or a block with your name mentions « @mention...

Posted by on Fév 19, 2014

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